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More Americans Buying Groceries on Credit, Study Finds

Growing numbers of low- and middle-income American households are relying on credit cards and buy-now-pay-later services to purchase everyday groceries, according to a report published by the Urban Institute. Rising living costs and persistent inflation are forcing families…

Growing numbers of low- and middle-income American households are relying on credit cards and buy-now-pay-later services to purchase everyday groceries, according to a report published by the Urban Institute. Rising living costs and persistent inflation are forcing families to finance basic food items as traditional household budgets tighten.

Urban Institute Findings on Grocery Debt

According to research released by the Urban Institute, grocery debt has climbed significantly among households facing financial strain. The think tank’s data indicates that consumers increasingly use revolving credit lines and short-term installment loans to cover supermarket visits. This trend highlights a broader shift in consumer borrowing behavior, moving credit usage from discretionary purchases to essential survival items like milk, bread, and produce.

Urban Institute researchers point out that carrying grocery debt incurs high interest charges, compounding long-term financial pressure for consumers. When households finance consumables with credit cards charging double-digit annual percentage rates, the actual cost of food scales dramatically over time. Analysts note this borrowing pattern is particularly pronounced among lower-income families who have exhausted their cash savings.

Drivers of Household Borrowing

Persistent inflation over recent years has eroded purchasing power across the United States. According to economic data tracked by federal agencies, food-at-home prices remain elevated compared to pre-pandemic baselines. Wages for hourly workers have largely failed to match the cumulative spikes in grocery store checkout totals, leaving an income gap that consumers bridge with debt.

Buy-now-pay-later (BNPL) platforms have accelerated this trend by embedding short-term financing options directly into digital grocery apps and checkout terminals. Unlike traditional credit cards, BNPL services split purchases into four equal installments, usually without immediate interest. However, missed payments trigger steep late fees, and stacking multiple installment plans creates hidden liabilities that destabilize household finances.

Financial Consequences and Economic Outlook

Relying on debt for groceries signals underlying vulnerability in consumer balance sheets. According to financial counselors, carrying grocery balances month-to-month lowers credit scores and diminishes the capacity to absorb future economic shocks like medical emergencies or job losses. Financial stability experts urge households to evaluate low-cost alternatives, including local food pantries and Supplemental Nutrition Assistance Program (SNAP) benefits, before accumulating high-interest debt for daily meals.

More Americans buying groceries on credit

As central banks monitor consumer health and delinquency rates, the Urban Institute’s findings underscore the widening divide in personal finance. Economists warn that sustained reliance on credit for basic sustenance points to structural financial stress that broader macroeconomic indicators may overlook.

About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.