The most followed YouTuber in the world has announced that he is buying the young online bank Step, which has more than seven million customers.
The most followed YouTuber in the world, MrBeastwill buy, according to a press release published Monday, the young online bank Step which boasts more than seven million customers, marking a new stage in the diversification of the American entrepreneur. Asked by AFP about the amount of the operation, Beast Industries, MrBeast’s company, and Step did not immediately respond.
Step has raised more than $500 million since its inception in 2018, including $300 million in debt and the balance in equity.
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Arriving on YouTube while he was still a middle school student, MrBeast gradually evolved his channel to transform it into a machine that produces videos worth several million dollars each, with a team of more than 300 people. They combine spectacular challenges and philanthropic actions, which have allowed him to reach 466 million subscribers on the video platform, making him, by far, the most popular YouTuber in the world.
Chocolate, toys and banking services: MrBeast, a businessman whose empire extends well beyond YouTube
Beast Industries, a company valued at $5 billion
Jimmy Donaldson – his real name – has diversified, notably via a game show produced by Amazon’s Prime Video streaming platform, or a pop-up amusement park in Saudi Arabia, called Beast Land. He also launched, via Beast Industries, the Feastables confectionery brand which, according to documents consulted by the Bloomberg agency, achieved around $250 million in turnover in 2024.
According to American media, the company was valued at around $5 billion following a fundraising in 2025. In mid-January, Beast Industries further benefited from an investment of $200 million from the cryptocurrency company Bitmine Immersion Technology.
The 27-year-old designer has now chosen to gain a foothold in the financial services sector by acquiring Step, which offers interest-bearing accounts, payment and withdrawal cards, as well as investment products. Although it offers banking services, Step is technically not a financial institution but a platform backed by a bank, Evolve Bank & Trust. “This acquisition positions us to offer our audience practical and technological solutions to favorably transform their financial future”commented the general manager of Beast Industries, Jeff Housenbold, quoted in the press release. Step counts several celebrities among its investors, including actor Will Smith, basketball player Stephen Curry and TikToker Charli D’Amelio.