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Nipskin expands to Walmart and over 20 countries

Colombian Adhesive Beauty Brand Nipskin Reaches Walmart and Prepares for Global ExpansionNipskin, a Colombian adhesive beauty brand that started nearly four years ago, has expanded its reach to more than 20 countries and secured online availability on Walmart…

Nipskin expands to Walmart and over 20 countries

Colombian Adhesive Beauty Brand Nipskin Reaches Walmart and Prepares for Global Expansion

Nipskin, a Colombian adhesive beauty brand that started nearly four years ago, has expanded its reach to more than 20 countries and secured online availability on Walmart in the United States, larepublica.co reported. The company now offers close to 100 SKUs and projects surpassing one million units sold by the end of the year.

From Personal Frustration to International Distribution

The company’s origins trace back to founder Juliana Ambrad’s search for a comfortable alternative to traditional bras that would not irritate her skin. After discovering nipple covers during a trip to Mexico and finding them unavailable in Colombia, Ambrad launched a website and an Instagram account, initially reselling products from another brand. That first inventory sold out in under a month. Although the project paused for about a year due to widespread skepticism, Ambrad revived it alongside her current business partners at the end of 2022.

Scaling the Product Portfolio Across Global Markets

Following early organic growth and strong consumer feedback, Nipskin expanded beyond basic silicone nipple covers into a broader category of skin-adhesive products known as stickwear. The catalog now features nearly 100 references, including adhesive tapes, acne patches, makeup stickers, and anti-chafing sports protectors designed to prevent runner’s nipple and skin friction for athletes. Production is distributed across Colombia, South Korea, and China, depending on the specialized manufacturing technology required for each item.

Nipskin saltó de vender en Instagram a tiendas Walmart y ya llega a más de 20 países

The brand currently employs 30 direct staff members. On the retail front, Nipskin sells online through Walmart in the United States, with physical store placements scheduled for next year. Regional availability spans more than 20 countries, with recent launches in Panama and Puerto Rico, and upcoming entries planned for Uruguay, Guatemala, and Bolivia.

Frequently Asked Questions About Nipskin

What products does Nipskin sell besides nipple covers?

The brand offers an expansive line of skin-adhesive stickwear, including acne treatment and blemish-covering patches, decorative makeup stickers for concerts and running events, and specialized anti-chafing sports protectors for athletes.

Which international markets is Nipskin targeting next?

The company is focusing on strengthening its footprint across Latin America while scaling its brand presence in the United States, with imminent market entries slated for Uruguay, Guatemala, and Bolivia.

How many units does the company expect to sell?

Nipskin projects closing the year with more than one million total units sold, aiming to double that volume annually.

Ambrad Plans to Launch Boobwear Line Next Year

“We are in the process of a subcategory that is launched, I hope, in the middle of next year. I can’t say much, but we are working on a new line that goes within the whole issue of solutions for the breasts that we call boobwear,” Ambrad stated regarding the brand’s upcoming product pipeline.

About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”