Northampton Saints and Travis Perkins Extend Historic Partnership into 2025/26 Season
Northampton Saints and Travis Perkins have announced the extension of their long-standing partnership, ensuring that one of the most enduring relationships in British sport continues. This new agreement confirms that the UK’s largest building merchants will remain an Elite Partner of the Club for the 2025/26 season.
A Legacy of Support and Connection
The bond between the Northampton Saints and the Travis family spans over a century, creating a foundation of stability and mutual growth. Whereas the club itself dates back to 1880, Travis Perkins officially became the main sponsor in 2001. This collaboration is recognized as the longest-ever relationship between an elite sport club and a main shirt sponsor in the UK.
As part of the renewed agreement, the iconic Travis Perkins branding will continue to be featured on the Saints’ players’ shorts throughout the 2025/26 campaign.
Expanding Impact: Community and Grassroots Initiatives
Beyond kit branding, the partnership is evolving to place a stronger emphasis on community development and inclusivity. A key highlight of the extension is Travis Perkins becoming the Lead Partner of the Northampton Saints Women and Girls Community Programme.
Rich Lavin, Managing Director at Travis Perkins, emphasized the importance of this move, noting that it comes during a monumental year for the women’s game, highlighted by six Rugby World Cup games being hosted in Northampton.
The partnership also continues its commitment to local charitable efforts through the Big Christmas Toy and Hamper Collection. This initiative supports thousands of families in need and young people in care across Northamptonshire. The most recent collection was scheduled for Sunday, December 14, coinciding with the Saints’ Investec Champions Cup match against the Vodacom Bulls at cinch Stadium at Franklin’s Gardens.
Key Takeaways: The Saints and Travis Perkins Partnership
- Elite Status: Travis Perkins remains an Elite Partner for the 2025/26 season.
- Historical Depth: The relationship with the Travis family exceeds 100 years, with official main sponsorship beginning in 2001.
- Kit Visibility: Branding will remain visible on the players’ shorts for the upcoming campaign.
- Community Focus: Now serves as the Lead Partner for the Women and Girls Community Programme.
- Charitable Reach: Continued support for the Big Christmas Toy and Hamper Collection for Northamptonshire families.
Looking Ahead
The extension of this partnership reinforces the stability of the Northampton Saints’ commercial strategy and their commitment to grassroots growth. By blending elite professional sport with community-driven initiatives, the club and Travis Perkins continue to build a legacy that extends far beyond the rugby pitch.
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