NVIDIA Denies Discontinuing GeForce RTX 5090

Nvidia Denies Discontinuing GeForce RTX 5090 As Retail Prices Surge

The Nvidia GeForce RTX 5090 remains active in production despite retail shortages pushing prices as high as $8,500 in the United States and exceeding R$30,000 in Brazil, according to company executives. Canaltech reported that speculation surrounding the flagship graphics card’s future mounted after it vanished briefly from official online storefronts, prompting industry leaks about silicon allocations.

Jeff Fisher, the executive responsible for the personal computing area at Nvidia, addressed the speculation during an event in Taiwan that introduced the RTX Spark platform. Fisher stated that the GeForce family continues to sell and that the RTX 5090 family remains active across its variants, though component availability is constrained and the company is working to expand distribution.

Industry Leaks Spark Production Rumors

Speculation that Nvidia halted production of the GB202 silicon powering the GeForce RTX 5090 surfaced through industry insiders, including the leaker known as MEGAsizeGPU on X. According to reports cited by TudoCelular.com and Culpadolag.com.br, leaks claimed that GB202 component supplies were being redirected exclusively toward professional RTX Pro hardware and artificial intelligence datacenters. Those reports suggested that the domestic consumer variant, limited to 21,760 CUDA cores out of a potential 24,064, was being phased out in favor of enterprise hardware equipped with ECC memory.

Stince Built, a custom PC builder in the United States, warned that distributor allocations for graphics processing units are tightening as component demand for artificial intelligence infrastructure climbs. Market analysis published by PC Guide and cited by Tek Notícias indicates that average prices for Nvidia hardware rose by 66 percent between November 2025 and October 2026, while AMD prices grew by 46 percent and Intel prices by 38 percent.

Regional Pricing and Market Availability

Retail prices for the GeForce RTX 5090 vary sharply by region due to limited supply and strong demand. In Brazil, models that initially retailed near R$20,000 now command between R$30,000 and R$40,000 depending on the specific configuration. These price tags place the flagship consumer card at up to three times the cost of the RTX 5080 without delivering double the performance.

Frequently Asked Questions

Why did the GeForce RTX 5090 disappear from official online stores?

The graphics card vanished temporarily due to constrained component availability and tight retail supply chains, prompting Nvidia executive Jeff Fisher to confirm during an event in Taiwan that the product line remains active.

How much does the GeForce RTX 5090 cost in retail markets?

In the United States, prices frequently surpass $7,000 and reach $8,500 in extreme cases, while models in Brazil routinely sell for between R$30,000 and R$40,000.

What caused the broader hardware price increases across the PC market?

Market analysts attribute the rising costs to severe shortages in DRAM memory chips, which pushed the price of individual GDDR7 memory components higher and drove overall hardware average prices up by 66 percent for Nvidia products over a twelve-month span.

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