Zurich Practice House of Smiles Redefines Modern Orthodontics
Healthy, well-groomed teeth serve as a quiet status symbol for professionals, according to Zurich orthodontist Nazanin Böhle, finews reported in an interview at her practice on Löwenstrasse. Böhle, who wears a sparkling tooth gem on her upper incisor, notes that modern aesthetics focus on doing less while achieving optimal results rather than chasing the classic Hollywood smile of the past.
The practice, located in Zurich, treats patients ranging from five-year-olds to adults over 70. Böhle states that transparent aligners have made treatments significantly more popular for adults in client-facing professions who want to avoid visible metal brackets. Digital mouth scans allow artificial intelligence to simulate tooth movements and display expected outcomes on screen before any treatment begins.
Treatment Pricing and the Ferrari of Veneers
Treatment timelines have shortened from several years to just a few months, or roughly ten weeks for simple corrections, according to Böhle. Professional bleaching at House of Smiles costs 440 francs and typically lasts one to two years depending on coffee, red wine, or smoking habits. Non-prep veneers priced at 2,400 francs per tooth represent the high end of the pricing scale, totaling 24,000 francs for ten teeth in the upper jaw.

Böhle emphasizes the preservation of natural tooth structure and expresses criticism toward methods involving heavy grinding, such as the Turkey Teeth trend seen on TikTok and Instagram. She prioritizes moving teeth into position orthodontically before utilizing ceramics.
Frequently Asked Questions About Modern Orthodontics
What is a tooth gem and how is it worn?
A tooth gem is small dental jewelry designed to sparkle on an incisor. Practice founder Nazanin Böhle wears one herself on an upper incisor.
How does artificial intelligence assist with aligner treatments?
Digital mouth scans capture the patient’s teeth, allowing artificial intelligence to plan tooth movements and simulate treatment steps on a screen before aligners are inserted.
Why are transparent aligners popular among financial professionals?
Adults in client-facing roles often choose transparent aligners because they remain discreet during presentations and client meetings, unlike traditional metal brackets.
What are non-prep veneers and what do they cost?
Non-prep veneers are thin ceramic shells that cost 2,400 francs per tooth at the Zurich practice, equating to 24,000 francs for a full upper jaw treatment of ten teeth.