Sephora Partners with F1 Academy to Empower Female Talent

Neuilly-sur-Seine, France – March 12, 2026 – Sephora has announced a multi-faceted partnership with F1 Academy, becoming the Official Beauty Retail Partner of the all-female racing series starting with the 2026 season. The collaboration aims to elevate and support female talent both on and off the track, encouraging young women to pursue their ambitions with confidence.

A Shared Commitment to Female Empowerment

The partnership is rooted in a shared ambition to support female talent on a global stage. Sephora will bring its expertise and experience to F1 fans through several initiatives:

• Glam Bars: Sephora will operate Glam Bars within the Paddock Club at select races, offering beauty experiences for attendees.
• Fan Activations: Engaging activations will be available for fans at select races throughout the season.
• Drivers’ Celebration: Sephora will host a brand-new finish-of-year Drivers’ Celebration.

Supporting Natalia Granada

Sephora will also sponsor driver Natalia Granada, who will compete in the 2026 F1 Academy season driving for PREMA, with her car featuring a livery inspired by Sephora’s signature black-and-white stripes.

Sephora’s Global Presence and Commitment to Diversity

Headquartered in Neuilly-sur-Seine, France, Sephora operates globally, with a significant presence in San Francisco, CA, and numerous other locations as noted on LinkedIn. The company is committed to fostering an inclusive environment and celebrating diversity as highlighted in their Facebook presence.

SEPHORiA and Brand Experiences

This partnership builds on Sephora’s existing commitment to immersive brand experiences, such as the recent “House of Beauty” at SEPHORiA, which offered over 50 brand experiences and masterclasses according to their Facebook page.

“We look forward to celebrating how sports and beauty champion our shared values throughout the season,” Sephora stated in a LinkedIn post announcing the partnership.