FDJ United to Rebrand Parions Sport en Ligne as Unibet in March 2026
FDJ United is set to rebrand its online sports betting platform, Parions Sport en Ligne, as Unibet by the end of March 2026. This strategic move, announced by the French gaming operator, aims to strengthen its position in an increasingly competitive market and leverage the established Unibet brand. The rebranding follows FDJ United’s acquisition of Kindred, Unibet’s parent company, two years prior [1].
Seamless Transition for Existing Customers
FDJ United is prioritizing a smooth transition for its customers. Users of Parions Sport en Ligne will be able to retain their existing accounts with a simple application update. They will continue to benefit from the operator’s leading odds on sports like the NBA and Olympique de Marseille (OM), as well as Unibet’s existing partnerships [1].
Customers already registered on Unibet will gain access to an enhanced interface and the expanded offerings previously available on Parions Sport en Ligne. Crucially, account credits and loyalty benefits will be maintained for all users. For poker players, accounts will be merged seamlessly.
ZEturf to Remain the Leading Horse Racing Platform
Alongside the rebranding of its sports betting platform, FDJ United will reinforce ZEturf as its primary brand for horse racing betting. ZEturf will continue to be the leading platform for horse racing reports and will benefit from analysis provided by Tony Parker [1]. ZEturf customers will also be able to access Unibet using the same login credentials.
Growth in the French Online Sports Betting Market
This strategic shift occurs within a rapidly expanding French online sports betting market. Since the liberalization of the market in 2010, the sector has experienced significant growth. In the first half of 2024, the gross gaming product (GGP) for online sports betting increased by 16% compared to the same period in 2023, reaching €871 million [1]. The UEFA European Football Championship further fueled this growth, with total stakes reaching €5.2 billion, a 24% increase.
FDJ United’s Market Position
FDJ United remains a dominant player in the French market, generating 78.5% of the GGP through Française des Jeux and PMU, the two operators with a monopoly on physical retail sales (27,000 points of sale across France) [1]. The company itself saw a 5.5% increase in its GGP during the first half of 2024, totaling €3.5 billion, with a net profit of €425.1 million [2].
A Long-Term Strategy for European Leadership
FDJ United, originally established as the national lottery in 1976, has been evolving since the opening of the online betting market in 2010. The company, which went public in 2019, has a stated commitment to responsible gaming and a historical mission to support veterans [2]. The rebranding to Unibet is part of a broader strategy to establish FDJ United as a leader in each sector – sports betting, poker, and horse racing – across Europe. With over 30 million players, FDJ United aims to enhance its digital presence in an increasingly fragmented and competitive online gaming landscape [1].
Gambling involves risks. For information and advice, visit players-info-service.fr (09 74 75 13 13).