Pattern Group Acquires ROI Hunter to Enhance Global E-commerce Capabilities

LEHI, Utah & BRNO, Czech Republic – Pattern Group Inc. (Nasdaq: PTRN), a leader in helping brands grow through global e-commerce marketplaces using technology and AI, has acquired ROI Hunter, a performance-driven retail media platform. ROI Hunter combines product, marketing, and merchandising data into one source, helping brands make smart advertising decisions for each product across platforms like Google, Meta, and Snap.

This acquisition strengthens Pattern’s position as a top e-commerce accelerator and expands its AI-powered advertising tools for Meta, Google, and Snapchat. ROI Hunter offers a detailed, product-level data advantage through API connections and manages over $1.8 billion in annual ad spending, giving a clear view of how each product performs.

“We’re excited to have the ROI Hunter team join Pattern,” said Dave Wright, co-founder and CEO of Pattern.”Their technical skills and success with global brands will help us grow internationally and deliver better, AI-driven results across all advertising channels.”

The deal creates new opportunities for both Pattern and ROI Hunter. By adding ROI Hunter, Pattern now has a single platform for product-level advertising across Meta, Google, Snap, and global marketplaces, leading to smarter and more consistent advertising.

“For years,ROI Hunter has helped brands understand their profits at a detailed level,” said Karel Schindler,founder and CEO of ROI Hunter. “By combining our data with pattern’s AI, data, and marketplace knowledge, we can give brands a complete picture of every product – from how people find it on social media to what they search for, to the final purchase on marketplaces. this will help brands innovate faster and grow with more speed and accuracy.”

ICON Corporate finance advised ROI Hunter on the deal.