PCon 2026 Set for September 17 in Vienna to Connect Brands and Digital Marketing Platforms
The PCon 2026 digital marketing conference will take place on September 17, 2026, at the Wolke 19 venue in Vienna, gathering 150 participants. Formerly known as ProgrammatiCon, the event focuses on practical campaign case studies and direct networking between major brands and advertising platforms across two parallel stages.
### Real-World Campaign Cases and Brand Strategies
Major brands are slated to present concrete project results rather than abstract concepts. According to event organizers, participating companies include Toyota Austria, Wiener Städtische, Schweiz Tourismus, Škoda Austria, and Swiss online retailer Brack.ch.
The conference agenda covers automated artificial intelligence asset production, lead generation, video content strategies, promptathons, and performance metrics in connected television. According to event materials, sessions are split into two tracks to address both strategic leadership and technical execution for brands, agencies, and publishers.
### Direct Access to Global Tech Platforms and Industry Dialogue
The event aims to break down barriers between technology platforms and corporate decision-makers. Representatives from Meta, TikTok, YouTube, Pinterest, Reddit, and European platform W Social will participate in presentations and panel discussions covering conversational marketing, visual AI search, and shifting social search experiences. Additionally, tech vendors including Google, Microsoft Ads, and Teads will showcase technological innovations and client case studies.
“Our audience learns at PCon where the digital marketing industry stands today, what the current challenges are, and with which solutions the best in the market have achieved their successes,” said Andrea Swift, CEO of e-dialog, via event announcements. “We want to break the anonymity that often exists between platforms and decision-makers and create a valuable exchange on equal terms.”
### Event Location and Registration Details
The 2026 conference is hosted at the Wolke 19 venue, located at Donau-City-Straße 11 in Vienna’s 1220 district, accessible via the U1 underground line at Kaisermühlen/VIC. Attendance is capped at 150 participants to maintain focused dialogue and specialized networking. The program concludes with an evening reception on the rooftop terrace of Wolke 19 overlooking Vienna. Complete scheduling, speaker lineups, and ticketing details are available through the official pcon.wien portal operated by e-dialog GmbH.
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