Peter Murray Named CEO of PBA and Head of Media for Lucky Strike Entertainment

Miami, FL – January 28, 2026 – Lucky Strike Entertainment and the Professional Bowlers Association (PBA) jointly announced the appointment of Peter Murray as Chief Executive Officer of the PBA and Head of Media for Lucky Strike Entertainment. This appointment signals a new era for both organizations, focusing on modernizing the sport of bowling, enhancing fan engagement, and expanding immersive media experiences.

Murray’s Background and Vision

Peter Murray brings extensive experience in sports leadership to his new role. He previously served as the founding CEO of the Professional Fighters League (PFL) [Sports Business Journal], where he played a pivotal role in redefining mixed martial arts and establishing PFL as a prominent global sports property. His career also includes executive positions at Under Armour, Insignia Sports, William Morris Endeavor (WME), and the National Football League [PBA.com].

In his dual role, Murray will be responsible for the global growth of the PBA and the development of a next-generation content and cross-platform media strategy for Lucky Strike Entertainment. This strategy aims to transform Lucky Strike venues into hubs for live sports, culture, and fan interaction [The Hollywood Reporter].

Strategic Initiatives

The PBA is currently embarking on a new broadcast deal with The CW and an extension of its partnership with CBS Sports [Sports Business Journal]. Murray emphasized that this positions the PBA as a “Tier 1, premium sports property” with increased coverage.

Lucky Strike Entertainment, with its 360 locations across the U.S., will integrate PBA content into its venues, including live broadcasts, watch parties, and other fan-focused experiences [Sports Business Journal]. Murray plans to integrate these experiences into the broadcasts themselves.

Statements from Leadership

Thomas Shannon, Founder and CEO of Lucky Strike Entertainment, stated that Murray brings “visionary leadership and a deep understanding of how media, live experiences, and community intersect” [PBA.com].

About Lucky Strike Entertainment and the PBA

Lucky Strike Entertainment operates entertainment venues across the United States. The Professional Bowlers Association (PBA) is the world’s premier organization dedicated to the sport of bowling and elite professional competition.