PGA Tour Expands AWS Partnership to Enhance Global Fan Experience
The PGA Tour has significantly expanded its partnership with Amazon Web Services (AWS), building on a collaboration that began in 2021. The expanded agreement will see AWS continue as the official cloud provider for the PGA Tour and PGA Tour Champions, and further support the progress of PGA Tour Studios and the World Feed. The DP World Tour also named AWS as its official cloud provider in 2025.
This collaboration focuses on leveraging AWSS artificial intelligence (AI), machine learning (ML), and deep learning capabilities to personalize and enhance the sports experience for fans, players, and broadcasters globally.
Dan Glod, executive vice president of corporate partnerships at the PGA Tour, stated, “We are excited to continue our AWS relationship with this expanded global partnership as we build on the progress we’ve made to further connect our fans across the globe with our players, events, and content.AWS shares our vision for reimagining how the game and its supporting content is developed and delivered to fans around the world,and we are eager to build on that conversion with their support of PGA Tour Studios and the World Feed.”
Kristin Shaff,global director of strategic partnerships at AWS,added,”The PGA Tour continues to push the boundaries of how AI can enhance sports experiences for fans,players,and broadcasters. By expanding our partnership, we’re enabling the tour to deliver new features at a global scale. Whether a fan is watching on-site or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA Tour lead the way.”
The initial partnership, established in 2021, designated AWS as the official cloud provider for the PGA Tour and PGA Tour Champions, and also the official provider of AI, ML, and deep learning cloud services. This expansion signifies a continued commitment to innovation and a data-driven approach to delivering a more engaging and personalized experience for golf fans worldwide.