“The PGA TOUR continues to push the boundaries of how AI can enhance sports experiences for fans, players and broadcasters,” said Kristin Shaff, global director of strategic partnerships at AWS. “By expanding our partnership,we’re enabling the tour to deliver new features at a global scale. Whether a fan is watching on-site at the Sony Open in Hawaii or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA TOUR lead the way.”
