Phoenix Group Rebrands as Standard Life, Ticker Change to SDLF
London-based savings and retirement company Phoenix Group Holdings PLC has completed its rebranding to Standard Life PLC, effective today, February 24, 2026. The company’s stock ticker will change to SDLF on the London Stock Exchange on March 2, replacing the current PHNX ticker London Stock Exchange.
Key Details of the Rebranding
- New Ticker: SDLF will debut on March 2, 2026.
- Current Ticker: PHNX will be replaced.
- Identifiers: The company’s SEDOL and ISIN identifiers, as well as its legal entity identifier, remain unchanged.
- Shareholders: Holders of shares and certificates will not be affected by the rebranding.
Current Stock Performance
As of Tuesday afternoon in London, the share price was 745.75 pence, down 1.3%. Over the past 12 months, the stock has seen a range of +47% in London Yahoo Finance.
Company Overview
Phoenix Group Holdings PLC, now operating as Standard Life, encompasses brands including Standard Life, SunLife, and ReAssure London Stock Exchange.
About Standard Life
Standard Life is a well-established name in the savings and pensions industry. The rebranding to Standard Life reflects the company’s heritage and its continued commitment to providing financial security for its customers.
Reporting by Martin Miraglia, Alliance News journalist
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