Tapestry Appoints Pinterest CTO Matt Madrigal to Board to Drive Digital Growth
Tapestry, Inc., the American luxury conglomerate and parent company of Coach, Kate Spade and Stuart Weitzman, is aggressively pivoting toward a more tech-centric future. On April 6, 2026, the company announced the appointment of Matt Madrigal, the Chief Technology Officer of Pinterest, Inc., to its Board of Directors. This strategic move is designed to bolster Tapestry’s digital capabilities and deepen its engagement with younger consumers globally.
The Strategy: The ‘Amplify’ Growth Agenda
The appointment of Madrigal isn’t just a board expansion. it’s a tactical step in Tapestry’s broader “Amplify” growth agenda. Tapestry CEO Joanne Crevoiserat stated that Madrigal’s expertise in technology and customer experience at scale will be instrumental in driving this initiative.
The company’s primary goal is to build stronger emotional connections with the next generation of consumers. By bringing in a leader from a visual discovery platform, Tapestry aims to better understand how Gen Z and other younger demographics discover inspiration and interact with brands in digital environments.
A Pedigree in E-commerce and Consumer Behavior
Matt Madrigal brings a deep well of experience at the intersection of technology and shopping. At Pinterest, he oversees engineering, product, design, and platform operations for a service that reaches over 600 million monthly active users worldwide.
His professional history includes several high-impact leadership roles across the tech and retail sectors:
- Google: Served as vice president and general manager of merchant shopping, leading the product and engineering teams for Google Shopping.
- eBay: Spent eight years leading product and engineering for advertising technology and growth marketing.
- Fanatics: Held the role of director of technology and product.
- Williams-Sonoma: Served as senior vice president of e-commerce and marketing.
Board Restructuring and Independence
With Madrigal’s addition, the Tapestry board now consists of 11 members. In a move that emphasizes objective oversight and growth-oriented governance, ten of these eleven members are independent directors. This restructuring comes as the company continues its trajectory as a standalone luxury leader, now separate from Capri.
Key Takeaways: Why This Matters
- Targeting Gen Z: Tapestry is prioritizing digital discovery to attract younger, tech-native shoppers.
- Tech-First Leadership: Appointing a CTO from a major visual platform indicates a shift toward data-driven consumer experiences.
- Proven Scale: Madrigal’s experience with platforms like Google and Pinterest provides Tapestry with a blueprint for scaling digital interactions.
Looking Ahead
As luxury fashion continues to merge with digital commerce, Tapestry’s decision to integrate top-tier tech talent into its governance suggests a future where the shopping experience is as much about the algorithm and discovery as it is about the product. By leveraging Madrigal’s perspective on global consumer platforms, Tapestry is positioning itself to evolve from a traditional house of brands into a digitally agile luxury powerhouse.