Piper-Heidsieck Returns to the Oscars® – A Legacy in Cinema
REIMS, France and HOLLYWOOD, Calif. – March 10, 2026 – Piper-Heidsieck, recognized as the most awarded champagne house of the century, is returning to Hollywood’s most prestigious night, the Oscars®, on March 15, 2026. The champagne will be served at the Oscars®, the Governors Ball, and the Academy Museum Gala, reaffirming its longstanding relationship with the film industry.
A Storied Partnership
From 2015 to 2021, Piper-Heidsieck was the official champagne of the Academy Awards, solidifying its position within the cinematic world. This year’s return signifies a natural alignment between the artistry of champagne-making and the glamour of Hollywood.
Celebrating Over Two Centuries of Cinema
For more than 200 years, Piper-Heidsieck has been associated with prominent figures and vibrant events, marking countless unforgettable moments. The House’s signature Cuvée Brut will be central to this year’s celebrations, embodying excellence and joy as a tribute to the storytellers and visionaries of the film industry.
“Attending the Oscars® transcends a mere moment; it signifies an embrace of the timeless splendor of Hollywood, where each sip on the red carpet becomes part of cinematic history,” stated Stéphane Decaux, CEO of Piper-Heidsieck. Since 1785, Piper-Heidsieck has aimed to transform celebrations into sparks of joy and lasting legacies.
A Legacy Intertwined with the Silver Screen
Piper-Heidsieck’s connection to cinema dates back nearly a century, debuting in the 1933 film “Sons of the Desert” starring Laurel and Hardy, establishing its place in cinematic history. Over the decades, the champagne has appeared in over 300 films and television series worldwide.
Honoring a Timeless Icon: Marilyn Monroe
This year’s return also coincides with the 100th anniversary of Marilyn Monroe’s birth. Piper-Heidsieck shares a historic connection with Monroe, who famously proclaimed, “To Piper, my favorite.” The House will honor Monroe through a series of global tributes.
From the Oscars® to the centennial year of Marilyn Monroe, Piper-Heidsieck will be at the heart of the most unforgettable moments, blending French craftsmanship with Hollywood glamour and continuing its storied relationship with cinema.