Play Expands into Short-Form Video and Explores AI Content Creation

Belgian media company Play is making a significant push into the realm of short-form video content, mirroring the popularity of platforms like TikTok, and is even investigating the potential of artificial intelligence (AI) to assist in content creation. This strategic shift comes alongside the return of popular programs and a visit from Viktor Verhulst to long-time Samson fans.

Vertical Video Strategy

Play is adapting its content for smartphone screens by producing vertical videos, a format popularized by TikTok. This move aims to capture a wider audience accustomed to consuming content on mobile devices. The company is as well bringing back familiar faces and programs, including a visit from Viktor Verhulst to connect with fans of the children’s character Samson.

Samson and Nostalgia

The spring programming at Play includes appearances by Viktor Verhulst, who is engaging with fans of Samson, a beloved children’s character. TikTok has also seen activity related to Samson, with users sharing content tagged with #samson , including discussions about the character’s backstory and vows as a Nazarite.

Exploring AI in Content Creation

In addition to its foray into short-form video, Play is exploring the use of AI to create content. While details are scarce, the company is actively investigating how AI technologies can be integrated into its production workflow. This suggests a forward-looking approach to content creation and a willingness to embrace emerging technologies.

Other Programming Highlights

Play’s spring lineup also includes the final season of “Knokke Off,” and the return of other well-known performers. The company is clearly aiming to leverage both established franchises and latest formats to attract and retain viewers.

TikTok Presence

The hashtag #samson is trending on TikTok, with videos referencing the character and related themes. One video highlights the enduring relevance of Samson. There are also compilations of Samson-related skits available on YouTube. and