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Pogačar’s Tour de France Lactate Gel Hits the Market

Tadej Pogačar Fuel Enervit Lactate Gel Mix Enters Market at $10 a Serving Cyclists can now purchase the exact exogenous lactate energy products that Tadej Pogačar and his UAE Emirates XRG teammates trialed during the 2026 Tour de…

UAE Emirates-XRG revealed Pogačar and the team is drinking Enervit lactate at the Tour de France

Tadej Pogačar Fuel Enervit Lactate Gel Mix Enters Market at $10 a Serving

Cyclists can now purchase the exact exogenous lactate energy products that Tadej Pogačar and his UAE Emirates XRG teammates trialed during the 2026 Tour de France. Enervit 2:1 Lactate Gel Mix went on sale via the brand’s website and its multinational distributor, The Feed. The thick gel mix provides muscles with an additional energy source alongside carbohydrates by delivering exogenous lactate that the gut absorbs separately.

Enervit Versus ExoLactate Pricing and Dosage Breakdown

The newly listed Enervit product costs $40 USD for a pack of four on The Feed’s U.S. site, which equals $10 per serving. Each $10 serving contains 90 grams of carbohydrate and 10 grams of lactate designed to mix into 500 to 750 milliliters of water in a standard bike bidon. By comparison, rival ExoLactate gels cost about €5 (approximately $6 USD) per unit in Europe and contain 40 grams of carb and five grams of lactate.

UAE Emirates XRG Beta-Testing and Development Team

Italian nutrition brand Enervit developed the gel mix over a two-year period alongside leading lactate scientist and Berkeley University professor George A. Brooks and Dr. Iñigo San Millan, who previously coached Pogačar. Riders from UAE Emirates XRG served as a key part of a two-year beta-testing process. Enervit recommends consuming the orange-flavored, gluten-free and preservative-free drink during the final one to two hours of intense endurance activities when energy demands peak.

Future Expansion and Industry Outlook

Aitor Viribay, the brain behind ExoLactate and former Ineos Grenadiers nutritionist now working with the Salomon running team, told Velo that exogenous lactate fueling could be the future. While ExoLactate does not currently ship to the United States, Viribay confirmed he is working on distribution to the U.S. Enervit officially launched its product line with a promotional campaign featuring world champion Brandon McNulty, pointing to high consumer interest in the emerging sports nutrition category.

Frequently Asked Questions About Lactate Sports Nutrition

What is exogenous lactate and how does it fuel muscles?

Exogenous lactate provides muscles with a third energy source beyond the carbohydrates, glucose and fructose. It provides muscles with a powerful extra layer of energy when the gut is reaching max carb capacity.

How do riders consume the Enervit Lactate Gel Mix?

Athletes mix the viscous gel packet into 500 to 750 milliliters of water inside a standard bicycle bidon. Enervit recommends using the drink during the final one to two hours of demanding endurance activities.

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Where can buyers purchase lactate gels in the United States?

Enervit 2:1 Lactate Gel Mix is available on the brand’s website and through U.S. distributor The Feed at $40 for a pack of four. ExoLactate gels do not currently ship to the U.S.

Who helped develop the Enervit Lactate Gel Mix?

Italian brand Enervit developed the product with input from Berkeley University professor and lactate scientist George A. Brooks, Dr. Iñigo San Millan, and riders from the UAE Emirates XRG professional cycling team.

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About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”