Polaroid Go Generation 2 Review: Portable Instant Photography at a Bargain Price
The Polaroid Go Generation 2, a compact instant camera, has emerged as a popular choice for users seeking portable, affordable instant photography. Priced at £74.99 for a kit including two film cartridges, the device combines nostalgia with modern convenience, according to a 2024 review by T3.
Key Features of the Polaroid Go Generation 2
The Polaroid Go Generation 2, released in 2024, measures 95 x 67 x 32 mm and weighs 215 grams, making it one of the smallest instant cameras on the market. Its 4.5MP sensor and 3x optical zoom lens offer a balance between portability and functionality, though it lacks manual controls found in larger models like the Polaroid OneStep 2. “The smaller film size means you don’t get the same resolution as larger Polaroid images, but the charm lies in its simplicity,” noted the T3 review.
Users can capture photos using either the built-in flash or ambient light, with a 2.4-inch LCD screen for framing. The camera uses Polaroid Originals’ i-Type film, which develops in under a minute. A 2023 report by Polaroid Corporation states that i-Type film is compatible with 13 models, including the Go Generation 2.
Why the Polaroid Go Gen 2 Stands Out
The Go Generation 2’s affordability and portability distinguish it from competitors. At £74.99, it is significantly cheaper than Fujifilm’s Instax Mini 12, which starts at £69.99 but requires separate film purchases. According to a 2024 comparison by T3, the Go Gen 2’s bundled film cartridges provide a cost-per-shot of approximately £1.87, slightly higher than Instax’s £1.50 but offset by its compact design.
Its “dreamy softness” and pastel hues, as described by the T3 reviewer, appeal to users prioritizing aesthetic over technical precision. However, the camera’s fixed focus and lack of exposure controls limit its appeal to advanced photographers. “For documenting life and having fun, I really don’t think there’s a better camera out there,” the review concluded.
Comparison with Competitors
| Feature | Polaroid Go Gen 2 | Fujifilm Instax Mini 12 |
|---|---|---|
| Price (kit) | £74.99 | £69.99 |
| Film Type | i-Type | Instax Mini |
| Weight | 215g | 196g |
| Manual Controls | No | No |
What’s Next for Instant Photography?
The resurgence of instant cameras reflects a broader trend toward analog aesthetics in digital culture. Polaroid’s 2023 “State of Instant Photography” report noted a 12% increase in global sales compared to 2022, driven by younger consumers. While the Go Gen 2 caters to casual users, the company’s 2024 roadmap includes a “Pro” model with advanced features, signaling continued investment in the format.
For users prioritizing portability and affordability, the Polaroid Go Generation 2 remains a compelling option. However, those seeking higher resolution or manual controls may prefer larger models or digital alternatives.