Puranoticia launched its national television broadcast across Chile on Wednesday, October 21, landing on channel 835 HD on both VTR and Claro. The milestone marks the first time the regional news outlet has secured distribution on the country’s two major cable operators.
National Distribution Expands Regional Reach
Until the October launch, the outlet reached households through a network of roughly 70 regional cable operators stretching from Arica to Punta Arenas, alongside availability on Zapping. The move onto VTR and Claro brings the Valparaíso-founded brand into a larger window. Unlike many digital-first outlets that shed traditional formats, Puranoticia built its presence in reverse. The brand started as a digital news portal before expanding into radio and television, combining four separate operational fronts under a single brand.
Direct sales fund regional perspectives for national audiences
The channel’s business model relies on direct sales to advertisers to reduce financial dependence on digital intermediaries like Google and Meta. That commercial approach arrives during a moment for Chilean media, as audiences fragment across multiple screens and resources to finance journalism decrease. Under the direction of Jorge Antonio Vega, the network established a distinct editorial directive for its national expansion: broadcasting regional perspectives to the entire country. The programming schedule features daily political analysis, interviews, and territorial reporting designed to counter the Santiago-centric focus of traditional Chilean television news.
How to access Puranoticia and its platforms?
How can viewers tune into Puranoticia nationwide?
Viewers can watch the signal on channel 835 HD, which remains the identical number for both VTR and Claro subscribers across Chile.
Who directs the media organization?
Jorge Antonio Vega leads the project as the director of Puranoticia.pnt.cl, overseeing its transition from a regional web portal into a multi-platform national broadcaster.
What platforms does the brand operate?
The organization distributes content across four main fronts, including television, radio, a digital press site, and active social media channels.
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