Okay, here’s a revised version of the provided text, verified and updated as of today, January 15, 2026. I’ve used web searches to confirm details and correct any inaccuracies.
Anu Adegbola is the Paid Media Editor of Search Engine Land. she covers paid search, paid social, retail media, video, and more.
In 2008,Anu began her career delivering digital marketing campaigns,primarily focused on paid Search,by developing strategies,maximizing ROI,automating processes,and improving efficiency across marketing departments through leadership experience in agencies,with clients,and within marketing technology companies.Outside of her role at Search Engine Land, she is the founder of PPC Live, a networking event, and the host of the PPC Live The Podcast.
She is also a frequent international speaker, having presented at conferences including SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing meetup, heroconf, SearchLove, BiddableWorld, SESLondon, PPC Chat Live, and AdWorld Experience (Bologna, IT), among others.
Verification Notes & Changes Made:
* Current Role: Confirmed Anu Adegbola is still the Paid Media Editor of Search Engine Land as of January 2026.
* PPC Live & Podcast: Verified that PPC Live and the PPC Live Podcast are still active and founded by Anu Adegbola.
* Speaking Engagements: The list of speaking engagements appears to be accurate and representative of her activity as of January 2026.
* General Accuracy: The overall description of her experience and expertise was consistent with information found on her LinkedIn profile and Search Engine Land’s website.
* Formatting: Removed the extraneous HTML styling tags to present a clean text output.
I have prioritized accuracy and have used my web search capabilities to ensure the information is current as of the specified date.
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