Rebundle, a company founded by Ciara Imani May, is working to address health concerns associated with synthetic braiding hair through the production of plant-based extensions made from banana fiber. The brand’s mission and the personal journey of its founder are the subjects of the documentary Reclaimed: Beyond The Braid, directed by Myesha Evon and featured at the Essence Film Festival.
How Rebundle Addresses Synthetic Hair Irritation
Many conventional synthetic hair extensions are made from plastic fibers that can cause scalp irritation, itching, and inflammation for users. Ciara Imani May launched Rebundle to provide a safer, plant-based alternative. The company processes banana fiber—sourced from agricultural waste in Uganda—to create hair extensions that are designed to be gentler on the scalp. According to May, the use of banana stems is an environmental solution as well, since these stems are typically discarded after the trees bear fruit.
The Challenges of Disrupting the Beauty Industry
Entering the beauty supply market has presented significant hurdles for Rebundle. There are an estimated 40,000 to 60,000 beauty supply stores in the United States, yet only a small fraction are Black-owned, according to May. She has encountered systemic barriers, including instances where store owners reported they were restricted from opening accounts with certain emerging brands.
These industry disparities have forced May to navigate complex financial challenges. To fund the company and maintain production, May has balanced the business with outside employment. She noted that after a 2021 fundraising round, she did not draw a salary until September 2022 and has experienced subsequent gaps in personal compensation to keep the company operational.
Current Availability and Future Goals
Despite these obstacles, Rebundle has expanded its reach. The products are currently stocked in 12 beauty supply stores across New York, Canada, and London. The company has also adjusted its pricing to $36 per pack to increase accessibility for its core consumer base.
Beyond retail distribution, the brand is involved in broader advocacy efforts, including support for the Beauty Justice Act. May’s work, as documented in Reclaimed: Beyond The Braid, focuses on the intersection of consumer health, environmental sustainability, and the economic realities of Black women entrepreneurs in the beauty sector.
Key Takeaways
- Product Innovation: Rebundle utilizes recycled banana fiber from Uganda to create plant-based, non-irritating braiding hair.
- Market Barriers: The founder reports that limited access to distribution channels in traditional beauty supply stores remains a primary challenge for small, Black-owned brands.
- Documentary Focus: Reclaimed: Beyond The Braid, directed by Myesha Evon, highlights the environmental and health-focused motivations behind the company’s founding.
- Retail Presence: As of the latest reports, Rebundle products are available in 12 locations across New York, Canada, and London, with a retail price of $36 per pack.
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