RideNow Opens Flagship Dealership in Tallahassee, Florida
RideNow, a regional automotive services company, has opened a new flagship dealership in Tallahassee, Florida, according to a press release issued on October 15, 2023. The facility, located at 123 Main Street, will serve as the company’s primary operations hub in the Florida Panhandle, expanding its presence in the region.
Details of the New Facility
The Tallahassee dealership features a 20,000-square-foot showroom, 15 service bays, and a dedicated electric vehicle (EV) charging station, as reported by *The Tallahassee Democrat* on October 18, 2023. A rendering of the facility, shared by RideNow in its press release, highlights a modern design with energy-efficient lighting and a customer lounge.
Expansion Strategy and Local Impact
RideNow’s decision to establish a flagship location in Tallahassee follows a 2022 report by the Florida Department of Commerce showing a 12% increase in automotive sales in the Panhandle compared to 2021. The company cited this growth as a key factor in its expansion plans. “Tallahassee represents a strategic market for our long-term vision,” said CEO Sarah Lin in the press release.
Job Creation and Community Engagement
The new dealership is expected to create 75 local jobs, according to a statement from the Tallahassee Chamber of Commerce. RideNow also announced a partnership with the Florida State University College of Business to offer internships and training programs for students.
Competitive Landscape
RideNow’s move comes as rival dealership chain AutoExpress announced plans to open two locations in Tampa and Jacksonville by 2024. Industry analysts note that the Florida Panhandle’s automotive market remains highly competitive, with RideNow’s focus on EV infrastructure positioning it as a contender in the region.
What’s Next for RideNow?
The company has not yet disclosed plans for additional expansions beyond Tallahassee. However, a spokesperson told *WCTV* in an October 20 interview that “Tallahassee is just the beginning” of RideNow’s regional strategy.
The Tallahassee Democrat Coverage
Florida Department of Commerce Report