Robert Downey Jr. Joins Snap Inc. as Chief Customer Experience Officer for Spectacles
Robert Downey Jr. is linking up with Snap Inc. to serve as the chief customer experience officer for its augmented reality glasses concept, Specs. The Marvel actor’s new role focuses on marketing, with Downey collaborating with the Specs team on original content, lens experiences, and hardware collaborations.
The partnership launches with a TV video campaign debuting during the New York Knicks and Philadelphia 76ers NBA Tip-Off game. Another spot is scheduled to air during game one of the MLB World Series. The initial pieces of content are currently available on the Specs website and YouTube.
Snap Spectacles Evolve from Early Wearables
Snap Inc. entered the wearable market in 2016 with the original Snap Spectacles, which had limited availability. The new version of Specs is significantly more advanced, utilizing technology to overlay images onto the real world through a lightweight glasses form factor that is much smaller than virtual reality headsets.
Downey stated that the technology evokes the equipment used by Tony Stark in the Marvel films. “Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on Specs within 40 seconds,” Downey said in a statement. “The applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development.”
Evan Spiegel Partners with Robert Downey
Snap Inc. co-founder and CEO Evan Spiegel welcomed the actor to Specs to help shape the future of augmented reality. “Robert has been imagining what this technology could become for nearly twenty years, and it’s an honor to work with him to bring that vision to life,” Spiegel said.
Downey praised the corporate environment at the company during the announcement. “I’ve never experienced the confident, warm and creatively inviting atmosphere that Evan has cultivated at Specs anywhere else in the tech sector,” Downey said. “Wait’ll you see what we create for you to enjoy.”
Spectacles Development Questions
What is Robert Downey Jr.’s exact title at Snap?
Robert Downey Jr. holds the title of chief customer experience officer for Specs, the augmented reality glasses concept from Snap Inc.
Where can viewers watch the initial video campaign spots?
The first pieces of content are currently available on the official Specs website and on YouTube, alongside broadcast spots scheduled for the NBA Tip-Off and the MLB World Series.