Orodei Branding Hits the Training Pitch
AS Roma has officially entered a commercial partnership with precious metals trader Orodei, designating the firm as a gold partner. The Orodei brand will now appear on the back of the men’s first-team training kits, a move that expands the club’s commercial footprint just as they prepare for a return to the UEFA Champions League.
Digital Integration at the Stadio Olimpico
The collaboration centers on Orodei24, the company’s digital platform. By securing this gold partnership, Orodei joins a diverse commercial portfolio that already includes Adidas, Enel, Auberge Collection, and EA Sports.
Commercial Momentum Ahead of European Return
This deal follows a busy period of commercial activity for the club. Earlier this year, Roma secured Eurobet as their main shirt sponsor through the end of the 2028-29 season and brought in Wizz Air as a sleeve sponsor. These agreements arrive as the club prepares for the upcoming Champions League campaign, having finished third in Serie A last season—a return to Europe’s top-tier competition for the first time in seven years.
Market Shifts Across the Continent
While Roma has focused on diversifying its kit and training sponsors, Bayern Munich have also been active in the market.
| Club | Partner | Deal Type | Duration |
|---|---|---|---|
| AS Roma | Orodei | Gold Partner | Ongoing |
| Bayern Munich | Ledvance | Partner | Three years (until 2029) |
| Bayern Munich | Coca-Cola | Partner | Extended until 2034 |
Bayern Munich’s Long-Term Revenue Strategy
Bayern Munich recently formalized a long-standing association with lighting company Ledvance. The three-year agreement, which runs until 2029, builds on previous collaborative projects between the two organizations. According to the club, both parties are currently implementing further joint projects.
This represents the second sponsorship deal for the club in the past week, following the extension of their partnership with Coca-Cola until 2034.
Strategic Outlook for Roma and Bayern
For AS Roma, the inclusion of Orodei on training kits serves as a visible marker of commercial growth. With the Champions League schedule approaching, the club is expected to maintain its current roster of partners. Meanwhile, Bayern Munich’s recent activity indicates a strategic push to lock in long-term commercial associates.