RPM Living Partners with Airbnb to Expand Flexible Housing Options

RPM Living, a leading multifamily property management company, has expanded its partnership with Airbnb through the Airbnb-friendly Apartments program. This collaboration aims to provide residents with the opportunity to earn income by subletting their apartments on a short-term basis, while offering property managers increased control and oversight of hosting activities.

Growing Trend in Multifamily Housing

The partnership reflects a growing trend in the multifamily housing industry, where operators are increasingly embracing flexible living solutions to meet resident demand. With over 218,000 units under management across more than 50 markets, RPM Living’s participation signals a broader shift towards accommodating resident preferences for flexible income opportunities.

How the Airbnb-Friendly Program Works

The Airbnb-friendly Apartments program allows residents in participating buildings to host their homes on Airbnb part-time. Crucially, the program provides property managers with visibility and tools to manage hosting, ensuring community standards are maintained. This includes structured oversight of hosting activity, new leasing and retention opportunities, and the potential for incremental ancillary revenue.

Positive Results for RPM Living Communities

Early results from RPM Living’s participation in the program have been promising. According to RPM Living, resident earnings from hosting on Airbnb have increased by more than 200% year-over-year across the ten properties currently enrolled in the program. Chelsea Miller, Director of Partnerships at RPM Living, emphasized the benefits, stating the program “provides a layer of control and visibility that operators previously didn’t have, while also helping drive new leases and ancillary revenue.” She also highlighted its appeal as a resident amenity, offering earning potential without compromising community standards.

Airbnb’s Perspective

Airbnb views the partnership with RPM Living as a significant step in expanding the Airbnb-friendly program and meeting the evolving expectations of residents. The company believes that flexible living, combined with appropriate safeguards, is becoming a key differentiator in the multifamily housing market.

About RPM Living

RPM Living is one of the largest multifamily property managers in the United States, offering a range of services including property management and investment opportunities. The company manages properties across numerous states, including Texas, Florida, and North Carolina. Learn more about RPM Living.

Key Takeaways

• RPM Living has expanded its partnership with Airbnb to offer residents the opportunity to sublet their apartments.
• The Airbnb-friendly Apartments program provides property managers with control and visibility over hosting activities.
• Resident earnings have increased significantly in participating RPM Living communities.
• This partnership reflects a growing trend towards flexible living solutions in the multifamily housing industry.