Peter Lubbers Appointed New Content Director of RTL and Videoland
Peter Lubbers will succeed Peter van der Vorst as the Director of Content for RTL and Videoland, effective May 2026. The announcement was made by RTL on Friday, March 20, 2026, marking a significant shift in leadership for the prominent Dutch media companies.
A Seasoned Media Executive
Lubbers brings a wealth of experience to his new role, having previously served as CEO of Banijay Benelux. He also co-founded Concept Street and held various managerial positions at major production companies and broadcasters, including Avro and SBS Broadcasting. RTL highlights Lubbers’ extensive background in the Dutch media landscape.
Van der Vorst’s Perspective
Peter van der Vorst, who currently holds the overarching role of Director of Content & Strategy for both the Netherlands and Belgium at DPG Media (since December 2025), praised Lubbers’ appointment. He stated that Lubbers is a “very experienced and trusted face in the Dutch media industry” and possesses a deep understanding of the sector, having worked with both broadcasters and production companies. DPG Media Group reported on van der Vorst’s comments.
Focus on Transformation and Growth
Lubbers expressed his honor at being selected to help guide the transformation occurring at RTL and Videoland. He will focus on strengthening the linear channels and fostering the continued growth of Videoland, RTL stated in its announcement. Medianieuws also covered this aspect of the announcement.
Strategic Alignment with DPG Media
Van der Vorst also emphasized the importance of Lubbers’ leadership in the context of the streaming-first strategy being pursued in both the Netherlands and Belgium, in collaboration with Davy Parmentier, his counterpart at VTM. The appointment signals a continued commitment to leveraging the synergies between RTL and DPG Media. DPG Media Group