The collaboration aims to merge university sports culture with traditional athletic wear through a series of everyday items managed by the open platform College Market.
The collection launches publicly on October 3, 2026. A special ten-day pop-up sales event will run through October 12, 2026, at Super Sports Xebio iias Tsukuba store, giving students, alumni, and local residents direct access to the items.
Four-piece apparel collection features cotton textiles and varying prices
The four-piece collection features specific textiles, colors, and pricing structures designed for both athletic training and casual daily wear. All clothing items are offered in standard adult sizes ranging from S to XL.
- ProCotton SS Pocket T-Shirt (Embroidered): Retails for 5,940 yen (tax included) in navy, white, and gray. It utilizes 100% cotton for a natural texture and soft feel against the skin.
- 30/-TC Long Sleeve T-Shirt (Embroidered): Retails for 3,960 yen (tax included) in charcoal and gray. It uses lightweight 30-count jersey fabric for active and everyday use.
- ProCotton Shorts: Retails for 6,270 yen (tax included) in black and gray. It features a heavy-duty 12-count open-end jersey fabric built for active movement.
- Drawstring Shoulder Bag (Embroidered): Retails for 6,930 yen (tax included) in navy. The nylon bag transitions between sports facilities and casual outings.
Licensing and Corporate Partnerships Behind the Launch
The partnership brings together multiple corporate entities operating within the Japanese retail and apparel market. Marubeni Consumer Link Ltd. holds the license for Russell Athletic in Japan. The company was formed in April 2026 through the merger of Marubeni Fashion Link Ltd. and Marubeni Consumer Brands Ltd. under the Marubeni Group, consolidating apparel design, marketing, and sales operations.
College Market, operated by ase Co. Ltd., acts as the merchandising platform for the project. The platform focuses on university branding initiatives to increase engagement between academic institutions, students, alumni, and commercial partners.
Where can shoppers purchase the collaboration items in person?
The collection will be sold physically from October 3 to October 12, 2026, at the Super Sports Xebio iias Tsukuba store located in Tsukuba.
Which companies manage the brand licenses and merchandising?
Marubeni Consumer Link Ltd. holds the Japanese license for Russell Athletic, while ase Co. Ltd. manages the distribution and branding through its College Market platform.
What sizes and color options are available for the pocket t-shirt?
The ProCotton SS Pocket T-Shirt is available in sizes S through XL with three color choices: navy, white, and gray.
Russell Athletic is available at Xebio Group stores throughout Japan.