Actor Sadie Sink has joined Calvin Klein as the face of the brand’s new fall 2026 denim campaign, titled “Feel the Fit,” bringing a 2000s pop-culture aesthetic to the brand’s classic marketing style, according to Teen Vogue. Unveiled on September 1, the campaign features a short video directed by Aidan Zamiri that showcases the star dancing in denim.
Inside Sadie Sink’s Calvin Klein Campaign Video
The campaign video centers on an at-home performance style, with Sink using a hairbrush as a microphone and a traditional fan as a wind machine. According to Teen Vogue, she dances along to Willa Ford’s 2001 track “I Wanna Be Bad” while wearing pieces from the new denim lineup. The concept aims to capture the confidence that comes with finding the right pair of jeans, blending nostalgic pop references with the brand’s stripped-back aesthetic.
The “Feel the Fit” campaign highlights several key denim models, including the ’90s Straight Jean, the Low Rise Baggy Jean, and the High Rise Loose Jean. According to Calvin Klein, the brand chose to feature fresh talent for this chapter to maintain its legacy of keeping pace with contemporary culture while applying a new generation’s touch to its signature sensuality.
The Rollout of the “Feel the Fit” Campaign
Sink’s feature is part of a broader rollout for the fall 2026 denim collection. According to Teen Vogue, the campaign’s first chapter launched a few days prior and starred Tate McRae, who introduced the same overarching mantra of finding the ideal fit. Both artists styled the denim pieces themselves, showcasing the versatility of the low-rise and loose fits.
