Samsung AI Devices: Life Companions – Indonesia News

• Samsung has embedded Vision AI which changes the television screen to be interactive with the user and displays more personalized entertainment.
• The Samsung Bespoke AI line of household devices is a Home Companion, a companion that understands its users and helps lighten the burden of household work, so that users can use their time more qualitatively and productively.
• Samsung completes its services through Samsung Knox which ensures the security of its users’ privacy data adhering to the Responsible AI principle, and SmartThings which is an open home ecosystem that has connected more than 400 million users with more than 1.8 billion AI Home devices, both Samsung and across brands.

As artificial intelligence (AI) becomes increasingly integrated into everyday life, Samsung sees the role of AI as no longer just a supporting technology, but as a companion that understands how humans live. Through its participation at the CES 2026 event in Las Vegas, Samsung emphasized its vision entitled “Your Companion to AI Living”, an approach that delivers AI as the foundation of more personalized, intelligent and meaningful experiences across its ecosystem of devices.

This vision reflects how Samsung views the future of technology; AI that works in a personal, relevant and meaningful way, and is here to help users in everyday moments. In Indonesia, this vision is realized through the development of AI into its interconnected product ecosystem.

Harry Lee, President Samsung Electronics Indonesia explained that the development of AI at Samsung is not to replace the role of humans. Instead, this technology is built to understand the habits and support the needs of its users in a more intuitive and contextual way. “We see AI as a partner that works with users to understand routines, adapt to lifestyles and deliver more relevant experiences at home.”

Harry Lee explained the development of the role of AI to become a companion in the lives of its users

Vision AI: Turning Screens Into More Personalized Entertainment

As the global TV market leader for two decades, Samsung has consistently innovated the function of screens in the home, delivering Vision AI to redefine the role of television in the home. TV is able to transform from just a device for watching to Entertainment Companion which is intelligently able to understand its users’ preferences and adapt to their habits.

Vision AI also brings a more responsible approach to energy consumption. By adjusting brightness, contrast and image processing levels based on content and ambient conditions, Samsung ensures the premium viewing experience remains in line with awareness of sustainability, an important value that Indonesian consumers consider today.

Vision AI Companion understands the context provided by the user

Home Appliances that Understand and Support Users’ Needs

Along with the development of AI, Samsung is positioning AI as the main driver of the evolution of household devices. Through concepts Home Companionthe device is no longer passive. Samsung Bespoke AI devices can begin to understand context and proactively support daily routines.

This approach reflects the transition in the way household devices work from mere tools to solutions that lighten daily burdens without adding complexity. By learning user habits through AI, Samsung devices are able to provide more intuitive support—from time efficiency to smarter energy management.

According to Harry Lee, the future of home devices is about relevance and empathy towards users. “For us, the home is a dynamic environment, where AI allows devices to adapt to the user’s daily rhythm which helps lighten the burden of routine tasks so users can focus more on their life priorities.”

This approach also reflects how Samsung defines innovation: not just technological sophistication, but a real impact that can be felt in everyday life.

Household electronic devices have developed into companions for household routines

SmartThings: An Ecosystem for Connecting Devices in the Home

Samsung optimizes the potential of AI through its ecosystem viz SmartThingsan open home ecosystem that has connected more than 400 million users with devices across brands. It is this inclusive approach that reflects Samsung’s belief that the future of smart housing should not be limited by one brand or siled system. Instead, broad collaboration between various devices and partners is the key to creating a home experience that is truly relevant and adaptive to the needs of each user.

By leveraging data and context of use, SmartThings enables the home to become more context-awaresupporting comfort, energy efficiency and family welfare. This entire experience is built on the foundation of Samsung Knox, ensuring security, transparency and accountability according to the principles Responsible AI.

“Consumer trust is an important element in AI development. Therefore, we ensure that every AI experience at Samsung is protected by strong security standards,” said Harry Lee.

SmartThings brings together the Samsung device ecosystem with the security foundation of Samsung Knox

Through vision Your Companion to AI LivingSamsung emphasized its commitment to delivering AI that is not only technologically advanced, but also relevant. “In the end, our main goal is to present AI that truly understands users, not just an advanced or futuristic concept, but is able to adapt its functions to the needs of each Samsung device user,” emphasized Harry Lee. From more personalized entertainment, adaptive home devices, to an open and safe smart home ecosystem, AI is designed to integrate into the daily lives of Indonesian users.