Samsung’s Galaxy S25 Ultra has dropped to ₹99,999 on Amazon, a price point that makes it the most affordable flagship device in India today.
This reduction, part of the ongoing Mega Deal Days sale, represents a significant shift in pricing strategy for the company’s premium line. The device, which launched at a higher tier, now sits below the ₹1 lakh threshold, a psychological barrier many consumers consider before purchasing flagship smartphones.
Buyers can further reduce the effective cost through bank-specific offers. HDFC credit card holders receive a flat ₹10,000 discount, bringing the net price down to ₹89,999. Additional incentives include ₹2,250 off via Axis Bank EMI transactions, ₹2,500 from HSBC, and up to ₹3,500 through OneCard instant discounts.
Exchange options add another layer of savings. Trading in an older S23 Ultra model could push the final cost below ₹90,000, depending on the device’s condition and valuation.
Meanwhile, Samsung’s newer flagship, the Galaxy S26 Ultra, has also seen a price reduction of ₹9,000, bringing its base variant to ₹1,30,999 from an original launch price of ₹1,39,999. This model, launched in February 2026, features the Snapdragon 8 Elite Gen 5 chipset, a 200MP primary camera, and a 6.9-inch LTPO AMOLED display with 120Hz refresh rate.
For more on this story, see Samsung Care+ Extended Warranty | Starting at ₱3999.
The S26 Ultra continues to be offered with additional savings through Amazon Pay, which provides up to ₹4,000 in cashback, and exchange programs that may offer up to ₹59,000 off depending on the trade-in device.
These concurrent discounts across two generations of Samsung’s flagship line signal a broader market adjustment, where premium devices are becoming more accessible through bundled bank and platform incentives.
How much can a buyer save on the Galaxy S25 Ultra using bank offers?
Buyers can save up to ₹10,000 with HDFC credit card, ₹3,500 with OneCard, ₹2,500 with HSBC, and ₹2,250 via Axis Bank EMI, in addition to exchange bonuses.
This follows our earlier report, Samsung Galaxy S26 Ultra Revolutionizes Professional Sports Broadcasting.
Is the Galaxy S26 Ultra also discounted, and by how much?
Yes, the Galaxy S26 Ultra has seen a price reduction of ₹9,000, bringing its base variant to ₹1,30,999 from ₹1,39,999.
What additional savings are available beyond the base discount on the S26 Ultra?
Amazon Pay offers up to ₹4,000 cashback, and exchange programs may provide up to ₹59,000 off depending on the old device’s condition and model.