Samsung Announces Global Galaxy S26 Ultra Collaboration for the Release of The Devil Wears Prada 2 in Theaters

Samsung has unveiled a global marketing campaign linking its latest flagship smartphone, the Galaxy S26 Ultra, with the highly anticipated sequel The Devil Wears Prada 2, set to premiere in theaters in May 2026. The collaboration highlights the device’s advanced AI-powered features, particularly the Circle to Search with Google functionality, positioning the smartphone as an essential tool for fashion-forward consumers.

The promotional effort, first reported by tech news outlets including SamMobile and SammyGuru, centers on a new advertisement that demonstrates how users can instantly identify clothing, accessories, and styles seen in the film using the Galaxy S26 Ultra’s AI search capabilities. In the ad, a viewer sees an outfit in the movie, circles it on the screen, and retrieves real-time shopping information—mirroring the film’s theme of navigating the fast-paced world of high fashion.

According to the campaign materials, the integration underscores Samsung’s focus on blending practical AI utility with cultural moments. The Galaxy S26 Ultra, launched earlier in 2026, continues to emphasize on-device AI processing and seamless Google service integration as key differentiators in the premium smartphone market.

The partnership also aligns with broader Samsung initiatives announced in April 2026, including expanded support for Japan’s Suica and FeliCa contactless payment systems on Galaxy devices sold outside Japan, reflecting the company’s push toward global interoperability.

As of April 21, 2026, neither Samsung nor the film’s production team has disclosed financial terms of the collaboration or confirmed whether the advertisement will run exclusively in specific regions. However, industry analysts note that such cross-promotions between consumer electronics and major film releases are increasingly common as brands seek to engage audiences through immersive, context-aware advertising.

The Galaxy S26 Ultra remains available through Samsung’s official channels and major carriers worldwide, with the The Devil Wears Prada 2 trailer and related content accessible via the device’s video and search features.