Ema Stokholma to Lead PrimaFestival in Anticipation of Sanremo 2026

Ema Stokholma will host PrimaFestival, the daily program leading up to the 2026 Sanremo Music Festival. She will be joined by Carolina Rey and Manola Moslehi in presenting the show, which provides a preview and behind-the-scenes seem at the upcoming festival.

Ema Stokholma’s Role and Background

Stokholma’s selection as host highlights her established presence within the world of the Sanremo Music Festival. Her role promises to blend musical expertise with engaging communication, qualities that have made her a familiar face and voice for coverage of the event.

First Looks on the Red Carpet

The pre-festival buzz began with the arrival of competing singers on the red carpet, showcasing their looks before the official start of the festival. PrimaFestival provided a platform for these initial appearances.

Standout Looks

• Ema Stokholma: Wore a striking brown herringbone trouser suit with a lavallière shirt and shaped shoulder pads.
• Carolina Rey: Opted for a golden minidress paired with a tuxedo overcoat.
• Manola Moslehi: Chose a black and white optical trench coat cinched with a ribbon belt.
• Leo Gassman: Made a minimal yet effective statement with a blue pea coat and matching crew neck.
• Enrico Nigiotti: Featured a nautical theme with a striped shirt and layered jackets.
• Patty Right: Wore a sharp coat covered in red flames with a veiled hat.
• Sayf: Sported a casual look with a t-shirt, unbuttoned striped shirt, and a long-haired fur coat.
• Ermal Meta: Received a negative assessment for a pink satin shirt, yellow leather gloves, and pink belt combination.
• Rag Dolls: Their coordinated look was described as resembling a wedding celebration, with an excess of elements.
• Da Vinci Hall: Presented a black ensemble with a cape and stiff white collar.
• I fought: Wore a cashmere turtleneck with cargo trousers and a kimono-style overcoat.
• Arisa: Received high praise for a white feather suit with white socks and shiny black shoes.
• Fedez & Masini: Both wore black, with Fedez in a leather coat and Masini in a hipster style.
• Fulminacci: Wore a country gentleman look with jeans, a cardigan, and a tie.
• Serena Brancale: Combined a long white jersey dress with black shoes and a rope-colored jacket.
• Eddie Brock: Was advised to simplify his accessories, consisting of a necklace, hoop earrings, and a gold setting.
• Raf: Wore a black velvet dress with a matching shirt and light coat.
• Marie Antoinette and Colombre: Presented an “eccentrically dressed” pairing with a leopard eco-fur coat and striped silk shirt.
• Thomas Paradise: Wore an Emporio Armani look with a grey-green coat and unfastened shirt.
• Levante: Opted for a total black look with fuchsia pink socks.
• J-Yes: Received negative feedback for a cowboy-themed outfit.
• Malika Ayane: Wore a long thin black coat with an unexpected touch of blue.
• Michele Bravi: Chose a suit with a 1930s gangster-style coat in shades of grey.
• Samurai Jay: Wore a leather outfit with a pearl-collared T-shirt and a shopper bag.
• Chiello: Wore a tailored look by Giuseppe di Morabito, consisting of a long black coat with a red striped shirt and white Texan boots.
• Mara Sattei: Wore a double-breasted black suit with an oversized jacket and a large tie.
• Lda and Aka7: Were dressed in matching outfits.
• Dargen D’Amico: Wore a white suit with a Berber kilim-inspired duvet.
• Thirteen Peter: Wore a mud-colored double-breasted coat with white sneakers.
• Francesco Renga: Wore a total black leather jacket.
• Ditonellapiaga: Wore a feathered black coat fading from black to white.
• Nayt: Received negative feedback for a gray bomber jacket, sweater, glasses, and a red leather glove.
• Elettra Lamborghini: Wore a black bustier dress with a diamond necklace and Mongolian stole.

The program airs immediately after the TG1 news broadcast.