Santos FC, in collaboration with Umbro and the Pelé Brand, has launched a limited-edition shirt collection titled "The Name Beyond Time" (The Name Beyond Time) to honor the legacy of Pelé. The collection features 2,182 shirts in total, split equally between the club’s traditional white home kit and the black-and-white striped away kit, as reported by ge.globo.com.
Design Features and Symbolic Details
The shirts represent the first commercial release resulting from a partnership between Santos, Umbro, and the Pelé Brand. According to Football Jerseys, the design replaces the traditional Umbro logo on the front of the jersey with a silhouette of Pelé celebrating a goal.
The collection includes several commemorative elements:
- Numbered Units: Each version is limited to 1,091 units, a figure representing the number of goals attributed to Pelé in the historical count used for this tribute, as noted by Lance!.
- Authenticity: The jerseys feature the iconic number 10 on the back, along with specialized labels and documentation to verify their authenticity.
- Packaging: Each purchase comes in a custom-designed box in white, black, and gold, marked with the "The Name Beyond Time" inscription.
Sales Strategy and Pricing
The shirts are priced at R$ 1,091.00 each, a direct reference to the goal count mentioned in the collection’s theme. Sales will be conducted exclusively through the Santos Store Online, operated by Netshoes, with a staggered release schedule based on the club’s membership tiers.
As detailed by Lance!, the access schedule is as follows:
- 12:00 PM – 2:00 PM: Black members.
- 2:00 PM – 4:00 PM: Black and Gold members.
- 4:00 PM – 6:00 PM: Black, Gold, and Silver members.
- 6:00 PM onwards: General public, subject to remaining stock.
To ensure wider distribution, the club has implemented a purchase limit of two shirts per CPF—one of each model—preventing customers from buying two of the same version.
Context of the Tribute
This commercial release follows a one-time initiative earlier this year where the Santos squad wore special jerseys featuring Pelé’s silhouette during an official match. Unlike the previous versions, which were reserved exclusively for players, these pieces are now available for public purchase. Santos president Marcelo Teixeira stated that the collection serves to maintain the memory of the club’s greatest icon, marking the beginning of a broader series of collaborative initiatives between the three entities involved, according to Lance!.
Frequently Asked Questions
Who is involved in the partnership?
The collection is a collaboration between Santos FC, the sports brand Umbro, and the official Pelé Brand. It serves as the first commercial product released under this tripartite partnership.
How many shirts are available for purchase?
There are 2,182 shirts in total. This includes 1,091 white home kits and 1,091 black-and-white striped away kits, with the numbers reflecting the specific goal count associated with the project.
Where can fans buy the collection?
The shirts are sold exclusively through the official Santos Store Online, which is managed by the retailer Netshoes. Access to the store is gated by the club’s membership categories before opening to the general public.