Store on Avenida de Brasil in São Paulo opens as architectural furniture exhibition space
A casual furniture and home decor store at 1693 Avenida de Brasil in São Paulo features an exhibition space conceived as an architectural environment, Arquitectura Viva reported. The three-level building uses light, geometry, and specific materials to shape how visitors perceive the objects on display.
The structure appears from the exterior as a glass-clad volume wrapped in a second skin of vertical slats. This outer filter controls natural light and regulates views from the street. The shifting façade alternates between transparency and opacity, offering passersby a partial view of the interior while establishing a subtle connection with the surrounding city.
Spatial Organization and Materials on Avenida de Brasil
Inside the São Paulo showroom, architects achieved spatial neutrality through a strict geometric language. An orthogonal grid organizes the flooring, ceiling, and facade modulation, creating visual continuity across the levels. A restrained palette of materials provides tactile richness without distracting from the furnishings.
Each of the three floors features a dedicated central core that concentrates building utilities. This layout frees up the perimeter of the building, resulting in continuous and flexible exhibition spaces. The open floor plan allows the displayed pieces to interact directly with the building’s scale, incoming daylight, and surrounding architectural voids.
Frequently Asked Questions About the São Paulo Exhibition Space
Where is the furniture and decor store located?
The exhibition space is located at 1693 Avenida de Brasil in São Paulo, Brazil.
How is the building’s exterior structured?
The three-level structure consists of a glass-clad volume protected by an exterior skin of vertical slats that filter natural light and regulate views.
What is the interior layout of the store?
Each floor features a central utility core that keeps the perimeter open for continuous, flexible exhibition areas organized by an orthogonal grid.
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