Therme Erding Appoints Senior Marketing Manager to Drive Brand Growth

Therme Erding, the world’s largest thermal spa, is seeking a Senior Marketing Manager to lead its classic marketing efforts. This strategic hire aims to strengthen the brand and build upon its reputation for relaxation, wellness, and exceptional guest experiences. The position, announced on January 23, 2026, will involve leading a team and shaping the future direction of the company’s marketing strategy.

Key Responsibilities

• Team Leadership: Provide both professional and disciplinary leadership to the classic marketing team.
• Strategic Development: Develop and implement classic marketing strategies for Therme Erding.
• Campaign Management: Plan, control, and execute print campaigns, advertisements, posters, and other marketing materials.
• Brand Communication: Conceptualize and implement image, seasonal, and promotional campaigns.
• Partnerships & Sponsorships: Plan and manage cooperations, partnerships, and sponsorship activities.
• Budget Oversight: Manage the budget, monitor campaign success, and report on classic marketing measures.
• Collaboration: Work closely with agencies, media partners, and internal departments.
• Event Support: Provide support for trade fairs, events, and promotional programs.

Ideal Candidate Profile

The ideal candidate will possess a strong marketing background with at least eight years of professional experience, including several years specifically in classic marketing. Key attributes include:

• Proven experience leading a team and demonstrating strong leadership and social skills.
• Strong analytical and conceptual abilities.
• Industry knowledge within the thermal spa, tourism, wellness, hospitality, or service sectors.
• A deep understanding of brand building, target audience engagement, and campaign logic.
• Experience working with agencies, printing companies, and media outlets.
• Confident, friendly, and competent communication skills.
• A team-oriented approach with flexibility and resilience.
• Proficiency in MS Office Suite.

Therme Erding’s Commitment to Employees

Therme Erding offers a comprehensive benefits package, including:

• A leadership role with the opportunity to shape the company’s strategic direction.
• Challenging and innovative projects.
• Performance-based compensation with regular salary increases and bonuses.
• Creative freedom and autonomy.
• A thermal spa benefits package, including job bike leasing, employee events, a corporate benefits platform, and free entry to the thermal baths.
• Support for work-life balance.
• Health and wellness initiatives, including health days, check-ups, and workshops.
• A positive and collaborative work environment.

About Therme Erding

Therme Erding is the world’s largest thermal spa, combining relaxation and adventure in expansive holiday worlds – VitalTherme & Saunas, the Thermal Spa & VitalOase, a wave pool, and the GALAXY ERDING slide world. The spa welcomes over 1.8 million visitors annually, offering a diverse range of leisure, wellness, and health options. Learn more about Therme Erding.

Contact Information

Interested candidates are encouraged to submit their complete application documents through the online application form. Contact Marcus Maier at maier@therme-erding.de for further information.