Seok Matthew Launches Solo Variety Content Series ‘Haebwattyu’

ZEROBASEONE member Seok Matthew has officially launched his own variety content series, Haebwattyu, offering fans an intimate look at his life beyond the stage. The production, which recently debuted its first promotional materials including a poster featuring the artist in a Pokémon-themed costume, focuses on capturing the singer’s daily activities and individual charm. According to official announcements from WAKEONE, the agency managing the group, the series aims to provide a more personal connection between the idol and his global fanbase.

What is the focus of the ‘Haebwattyu’ series?

Haebwattyu is designed to highlight the off-stage persona of Seok Matthew, moving away from the high-energy performance aesthetic typical of K-pop music videos. The show documents his personal interests, hobbies, and day-to-day experiences. By stripping back the polished production values often associated with idol content, the series provides a candid look at his personality. This shift toward “vlog-style” content has become a standard industry practice for K-pop agencies looking to deepen fan engagement and brand loyalty, following in the footsteps of similar solo ventures by members of groups like SEVENTEEN and NCT.

How does this series fit into the ZEROBASEONE brand?

As a member of ZEROBASEONE, which was formed through the Mnet survival competition Boys Planet, Seok Matthew has maintained a high profile since the group’s debut in July 2023. The launch of Haebwattyu follows a pattern of individual branding within the group. While ZEROBASEONE continues to prioritize collective releases and world tours, WAKEONE has increasingly supported individual content streams to help members build their personal identities. This strategy is critical for long-term career viability, allowing members to develop individual fanbases that remain engaged even during periods between group comebacks.

What can viewers expect from future episodes?

The promotional rollout for the series has teased a variety of themes, with the initial Pokémon-themed imagery suggesting a playful and lighthearted tone. Industry analysts note that such series typically follow a structured release schedule on official YouTube channels to maximize algorithmic reach. Fans can expect a mix of lifestyle content, behind-the-scenes glimpses into his preparation for group activities, and appearances by other members of ZEROBASEONE. The series serves as a bridge for fans, maintaining visibility during the group’s busy schedule of international promotional events.

Key Details

• Artist: Seok Matthew (ZEROBASEONE)
• Series Title: Haebwattyu
• Content Type: Lifestyle/Variety Vlog
• Platform: Official ZEROBASEONE digital channels
• Management: WAKEONE

The move to launch solo variety content is a calculated effort to humanize the idol experience. By focusing on mundane, relatable activities, Seok Matthew joins a growing list of K-pop artists who use digital platforms to bypass traditional media gatekeepers. Whether this series leads to further solo variety opportunities remains to be seen, but it marks a significant step in Seok Matthew’s development as a solo entertainer within the competitive K-pop landscape.