Seosan City Officials Launch Los Angeles Promotional Campaign for Regional Agricultural Products
Seosan City launched a promotional campaign in Los Angeles from October 1 through October 4 to showcase its regional agricultural and specialty products to local consumers. A five-person delegation, led by Seosan Deputy Mayor Shin Pil-seung, traveled to the United States to highlight local goods at the 53rd Los Angeles Korean Festival, according to a report by Chungnamilbo.
The delegation operated a dedicated promotional and sales booth at the festival grounds throughout the four-day event. In addition to the festival site, the delegation organized promotional events at Korean markets near Orange County. These retail showcases introduced local shoppers to approximately 10 signature Seosan items, including rice, dried seaweed (gim
), salted seafood, traditional Korean confectionery (hangwa
), and marinated crabs.
Deputy Mayor Broadcasts Seosan Specialty Goods on Local Radio
Deputy Mayor Shin appeared as a guest on a live broadcast by LA Woori Broadcasting on October 2 to discuss the promotional schedule and introduce the city’s agricultural offerings to local listeners. The delegation also met with representatives from the Korea Trade-Investment Promotion Agency (KOTRA) LA Trade Center and the Chungnam Trade Office to discuss collaborative strategies for buyer acquisition and export support initiatives.
Beyond retail promotions, the Seosan delegation inspected local food distribution companies to analyze market trends and consumer preferences. Officials used these site visits to explore potential channels for expanding agricultural exports and securing stable distribution networks abroad.
Future Market Expansion Plans in Southern California
City officials intend to sustain export momentum through additional retail events scheduled for early November. Seosan plans to run promotional booths at three select markets across Los Angeles and Orange County to solidify its overseas supply chain.
Through this activity, we were able to directly check consumer responses and build a foundation for cooperation with distribution companies and export support organizations,
Deputy Mayor Shin Pil-seung said, according to Chungnamilbo. We will continue to do our best to enhance the competitiveness of Seosan’s agricultural and specialty products and expand overseas sales channels.
Frequently Asked Questions About Seosan’s LA Export Drive
Which specific Seosan products were featured in the Los Angeles promotions?
The delegation showcased roughly 10 primary regional items, prominently featuring Seosan rice, dried seaweed, salted seafood, traditional Korean confectionery, and marinated crabs.
Who led the Seosan City delegation to California?
Seosan Deputy Mayor Shin Pil-seung led the five-person delegation, which included the city’s agricultural and food distribution division head.
Which local organizations assisted the Seosan delegation with export planning?
The delegation coordinated with the KOTRA LA Trade Center and the Chungnam Trade Office to discuss buyer matchmaking and overseas trade support.