Shin Gye-suk Transforms for KBS Variety Show, Cites Hwang Shin-hye as Inspiration
Shin Gye-suk, a Chinese chef known for her culinary expertise, underwent a striking fashion transformation on KBS 1TV’s June 24 episode of a variety show, citing South Korean actress Hwang Shin-hye as a key influence. The segment, which aired as part of the program’s ongoing focus on celebrity style, saw Shin Gye-suk adopt a “European woman” aesthetic, including a skirt outfit and makeup adjustments.
According to a report by KBS, the episode featured Shin Gye-suk participating in a fashion challenge where she collaborated with a makeup artist to recreate Hwang Shin-hye’s signature look. “I wanted to feel like a European woman, and Hwang Shin-hye’s style always inspires me,” Shin Gye-suk said during the segment. The transformation included a tailored skirt, neutral-toned makeup, and a hairstyle that contrasted with her usual casual attire.
What Led Shin Gye-suk to Adopt a European Aesthetic?
The decision to embrace a European-inspired look stemmed from a collaboration between Shin Gye-suk and the show’s production team, who aimed to highlight cross-cultural fashion influences. “We wanted to showcase how global styles can blend with personal expression,” a production representative told EntertainNews. Hwang Shin-hye, a prominent figure in South Korean entertainment, has long been praised for her versatile fashion choices, which often mix Western elegance with Korean sensibilities.
Shin Gye-suk, who gained international recognition for her role in the 2022 documentary China’s Culinary Journey, has previously discussed her interest in global fashion trends. In a 2023 interview with Vogue Korea, she noted, “Fashion is a universal language. I love how different cultures interpret style, and Hwang Shin-hye’s approach is both refined and accessible.”
How Did the Public Respond to the Transformation?
Fan reactions to Shin Gye-suk’s transformation were mixed, with many praising her boldness while others questioned the cultural context of the look. On social media, hashtags like #ShinGyeSukEuropean and #HwangShinhyeInspo trended briefly, with users debating the line between admiration and appropriation.
“It’s refreshing to see someone step out of their comfort zone,” wrote one Twitter user. “But I wonder if the show addressed the cultural significance of the style,” added another. The KBS production team did not immediately respond to requests for comment on the feedback.

Why This Transformation Matters in the Context of Celebrity Fashion
Shin Gye-suk’s experiment reflects a broader trend in entertainment media, where celebrities and public figures increasingly engage with global fashion narratives. Hwang Shin-hye, who has collaborated with brands like Gucci and Chanel, has been a consistent presence in discussions about cultural fusion in style.
“This kind of crossover highlights how Korean entertainment is shaping global fashion dialogues,” said Dr. Min-jun Lee, a cultural studies professor at Seoul National University. “However, it also raises questions about representation and authenticity in cross-cultural expressions.”

What’s Next for Shin Gye-suk’s Fashion Journey?
While Shin Gye-suk has not announced future plans to explore other styles, her appearance on KBS has sparked conversations about the role of chefs in celebrity culture. In a 2023 BBC profile, she mentioned her interest in hosting a fashion-focused cooking show, blending her culinary background with style commentary.
“I want to show that food and fashion are both forms of storytelling,” she said. “There’s so much to explore beyond the kitchen.”
Keep reading