Sports Industry News Roundup – November 21, 2023
Here’s a summary of the sports industry news from the provided text:
1.saracens & AG1 Partnership:
* Deal: Saracens Rugby has partnered with AG1 as their Official Daily Nutrition Supplement Partner.
* Focus: Providing research-backed nutritional support to players, coaches, and fans, and promoting health ownership.
2. EMW Global Hires Joe Pattison:
* Appointment: Joe Pattison is the new Vice President of marketing at sports and entertainment agency EMW Global.
* Experience: Pattison brings over a decade of experience in performance marketing, media strategy, and sports activation from roles at Mailman and 160over90 (endeavor) in APAC.
* Responsibilities: Scaling EMW Global’s activations arm (experiential marketing,content,social media,communications) ahead of the FIFA World Cup 2026.
3. Nyetimber & Jamie George Collaboration:
* Deal: Former England captain Jamie George is a brand ambassador for English sparkling wine producer Nyetimber.
* Context: Follows Nyetimber becoming the official sparkling wine partner of England Rugby.
* Activation: George will be featured in campaign content highlighting grassroots rugby and at fan events during the 2026 Guinness Men’s Six Nations.
* Focus: Aligning Nyetimber’s values (quality, performance, festivity) with those of the England Rugby team.
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