SingerOnline Operates 53-Year-Old Parts Business From Oberlin Facility
SINGERonline reported that its e-commerce platform and nationwide supply operation traces back 53 years in the Cleveland, Ohio suburb of Oberlin. The business transitioned from retail sales and service into a nationwide e-commerce retailer offering replacement parts for residential and commercial sewing machines.
The company operates its e-commerce website out of 176 North Main Street in Oberlin, Ohio, maintaining a catalog of 10,000 Singer replacement parts alongside inventory for brands such as Brother, Kenmore, and JUKI. According to SINGERonline, the firm eliminated high-rent retail showrooms, commission salespeople, and fancy storefronts to reduce overhead costs for customers.
Commercial Clients Utilize SINGERonline Industrial Parts
Frontline commercial customers sourcing parts from the supplier include the Ford Motor Company (Upholstery), suit makers Van Heusen, Cricketeer, Geoffrey Beane, Hart Schaffner & Marx, Hugo Boss, and the U.S. Military. SINGERonline supplies these industrial and residential clients with machine instruction books, presser feet, bobbins, bobbin cases, motor belts, timing belts, motors, foot pedals, light bulbs, overlock and serger parts, and quilting attachments.
The e-commerce platform provides downloadable product parts list manuals for do-it-yourself installation alongside exploded parts view diagrams to help users identify components. Instruction manuals and video tutorials cover SINGER, Brother, and Kenmore models including Futura, Curvy, Simple, Tradition, Heavy Duty, XL Futura, Quantum, Heritage, Promise, Superb, Athena, Sew Mate, Touch & Sew, and Fashion Mate.
Oberlin Facility Provides Sewing Machine Parts and Support
| Category | Items Available | Supported Brands |
|---|---|---|
| Mechanical Parts | Motors, motor belts, timing belts, foot pedals, bobbin cases, bobbins | Singer, Brother, Kenmore, JUKI |
| Attachments | Quilting walking feet, hemming feet, presser feet | Singer and major global brands |
| Documentation | Instruction manuals, exploded parts view diagrams, video tutorials | Singer, Brother, Kenmore |
Customers can reach the Oberlin facility via a toll-free telephone line at 800-559-6729 or through email at info@singeronline.com. The operation continues to provide technical support, instruction books, and repair parts for sewing machines from its location on Route 58 in Ohio.