The Rise of ‘Analog Living’ and Our Relationship with Technology
A growing trend sees individuals intentionally disconnecting from constant digital stimulation and embracing “analog living”—a lifestyle characterized by reduced screen time and a return to tactile experiences. But is this a rejection of technology, or a search for balance in an increasingly digital world?
The Appeal of Going Analog
Social media feeds are increasingly populated with images of people adopting analog practices: starting the day without checking their phones, carrying notebooks and pens, and opting for in-person dates rather than relying on dating apps. This movement reflects a desire to reclaim time and attention, and to locate more meaningful engagement with the physical world. Columnist Amal Maatoug has observed this trend, noting the prevalence of “analog” routines shared online [1].
Screen Time and Its Impact
The impetus for this shift often stems from concerns about excessive screen time. Individuals are becoming more aware of the potential downsides of constant connectivity, including mental fatigue, decreased focus, and a sense of being overwhelmed. Maatoug herself acknowledges spending an average of five hours per day on her phone [2], prompting reflection on how that time is spent.
Is More Stuff the Answer?
A key question raised by this trend is whether reducing screen time necessitates acquiring more physical objects—analog tools like notebooks, planners, and dedicated cameras. Maatoug challenges this notion, suggesting that a simpler, less materialistic approach to disconnecting may be more effective. The core of analog living isn’t about replacing digital habits with physical possessions, but about being more present and intentional in how we spend our time.
Amal Maatoug: A Multifaceted Voice
Amal Maatoug, a 25-year-old allroundmaker, contributes to this conversation through her work as a columnist, presenter, and radio host. She currently presents the radio program Suhoor Stories on NPO Radio 1 during Ramadan [3]. Her observations on the analog trend, shared through her columns for BNNVARA, offer a thoughtful perspective on our evolving relationship with technology [4].
Finding Balance in a Digital Age
The rise of “analog living” isn’t necessarily about abandoning technology altogether. Rather, it’s a conscious effort to create a healthier balance between our digital and physical lives. It’s about being mindful of how we use technology, and prioritizing experiences that foster genuine connection, creativity, and well-being.