SoFi CEO Anthony Noto Invests $1 Million in Company Stock, Boosting Shares

SoFi Technologies (NASDAQ: SOFI) shares rose in after-hours trading on Monday, March 2, 2026, following the disclosure that CEO Anthony Noto purchased approximately $1 million worth of the company’s stock.

Noto’s Stock Purchase Details

According to a recent SEC filing, Anthony Noto acquired 56,000 shares of SoFi common stock at an average price of $17.88. The purchases were made in multiple transactions, with prices ranging from $17.50 to $18.21, totaling approximately $1,001,515 [Investing.com].

As of the filing, Noto owns approximately 11.68 million shares of SoFi common stock [Benzinga].

Noto’s History of Investing in SoFi

This isn’t the first time Noto has demonstrated confidence in SoFi’s future by purchasing shares. He has previously bought the dip, and currently holds a SoFi stake worth around $215 million [MarketWatch].

SoFi Stock Performance and Technical Indicators

SoFi stock has increased by 35.52% over the past year. However, the stock was trading 6% below its 20-day Simple Moving Average (SMA) of $20.01 and 27.9% below its 100-day SMA of $26.09 as of March 2, 2026 [Benzinga].

The Relative Strength Index (RSI) was at 28.34, indicating the stock was oversold and potentially poised for a rebound [Benzinga].

How to Buy SOFI Stock

Investors can purchase SoFi stock through a brokerage platform, either directly or through fractional shares. Another option is to invest in an Exchange Traded Fund (ETF) that holds SoFi stock, particularly within the Financials sector [Benzinga].