Sony Honda Mobility Cancels Afeela EV Plans in North America
Sony Honda Mobility (SHM) has announced the cancellation of its planned Afeela electric vehicles for the North American market, just weeks after opening a new studio and delivery hub in Torrance, California. The decision comes amid a broader pullback from electric vehicle initiatives by Honda and concerns over the financial viability of the joint venture.
Honda’s Shift in EV Strategy
The cancellation stems from changes in Honda’s overall electric vehicle strategy. According to Sony Honda Mobility, they are “unable to utilize technologies and assets planned to be provided by Honda Motor following the major Japanese automaker’s review of its EV strategy.” Automotive News reported the news on March 25, 2026.
Impact on Customers
SHM stated it will fully reimburse customers who have already placed preorders for the Afeela vehicles. The Afeela Studio & Delivery Hub Torrance, which opened on March 21, 2026, was intended to be a key location for customer deliveries and brand experiences. The hub will continue to operate, but its purpose is now uncertain.
Recent Developments
Just weeks before the cancellation announcement, Sony Honda Mobility celebrated the grand opening of the AFEELA Studio & Delivery Hub Torrance, highlighting features like panoramic displays and AFEELA Immersive Audio. The AFEELA 1 was on-site for demonstrations, and the space was designed to offer a personalized vehicle handover experience.
Broader Industry Trends
This setback is part of a larger trend of automakers reassessing their EV plans. Honda, along with other companies, is scaling back on EV initiatives and canceling product launches.
What’s Next for Sony Honda Mobility?
Sony Honda Mobility is currently reviewing the future of its joint venture in light of Honda’s pullback. The company acknowledged Honda’s decision to pause its EV business in North America. The future of the Afeela brand and any potential alternative markets remain unclear.
Related reading