The SportBusiness Podcast: Navigating the Evolving Sports Industry
The SportBusiness Podcast delivers up-to-date insights into the global sports industry, covering media rights, sponsorship, event hosting, and sports technology. Launched in February 2026, the podcast aims to provide detailed analysis and expert opinions to help businesses and organizations within the sports sector make informed decisions.
Recent Discussions and Key Topics
Recent episodes of The SportBusiness Podcast have focused on significant shifts and developments within the industry. As of February 24, 2026, key discussion points include:
- In-Flight and In-Ship Rights for the Olympics: The podcast examined Iris’ acquisition of in-flight and in-ship rights to the Olympics, and the implications for IMG’s Sport 24 channels, which have traditionally dominated this sector. SportBusiness reports this represents a disruption driven by new technologies.
- English Premier League Sponsorship Model: Matthew Glendinning analyzed a proposal for English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales. The podcast explored whether this approach could allow the EPL to compete with the UEFA Champions League in revenue generation from this sector. SportBusiness details the potential financial impact.
- Olympic Ice Hockey Audiences & Pay TV: The podcast also touched upon audience figures for Olympic ice hockey and the increasing engagement of politicians with pay TV subscriptions.
- Mediapro Analysis: A February 13, 2026 episode dedicated analysis to Mediapro.
Podcast Details and Accessibility
The SportBusiness Podcast is hosted by Catherine Davies and features contributions from industry experts such as Martin Ross and Matthew Glendinning. Episodes are released weekly and are available on multiple platforms, including:
- Apple Podcasts
- Spotify
- Amazon Music
- YouTube: The SportBusiness Podcast Playlist
Subscription and Discount
Listeners can receive a 30-per-cent discount on monthly and annual subscriptions to SportBusiness.com by using the code SBPODCAST30 at checkout. SportBusiness.com provides news, data, and analysis to the global sports industry.
About SportBusiness
SportBusiness is a leading provider of news, data, and analysis for the global sports industry. The organization supports major sports organizations in making strategic decisions. More information can be found at SportBusiness.com or by emailing info@sportbusiness.com.