Spotify Signs Joe Rogan to New Multiyear Licensing Agreement
Spotify signed a new multiyear licensing agreement with podcaster Joe Rogan on October 8, extending a partnership that originally began in 2020, Reuters reported. The renewal carries similar terms to Rogan’s previous contract, which featured an estimated earnout of $250 million, the Wall Street Journal reported, citing sources familiar with the matter. Spotify did not disclose financial terms for the fresh agreement and did not immediately respond to a request for comment from Reuters.
Joe Rogan Experience expands to multiple platforms
New episodes of “The Joe Rogan Experience” will continue releasing each week on Spotify as well as on alternative platforms, maintaining the wider distribution model adopted during the 2024 renewal. The podcast originally debuted in 2009 and spent years as a Spotify exclusive starting in 2020. That exclusivity window ended with the 2024 renewal, at which point the show also became available on Apple, Amazon, and YouTube.
Podcast reaches millions of followers across platforms
The podcast maintains a large multi-platform following, boasting more than 18 million followers on Spotify and over 21 million on YouTube. Edison Research data cited by Reuters indicates that the program ranked as the No. 1 podcast in the United States in the second quarter of 2026 based on total reach. Rogan has hosted a wide array of high-profile guests on the program, including business figures like Tesla CEO Elon Musk, digital creators such as YouTuber MrBeast, and various political figures including an interview and endorsement involving Donald Trump prior to the 2024 US presidential election.
What are the Spotify renewal terms?
What financial terms did Spotify agree to for the renewal?
Spotify did not publicly disclose the financial terms of the agreement. However, people familiar with the matter told the Wall Street Journal that the new multiyear contract carries similar terms to Rogan’s previous deal, which had an estimated earnout of $250 million.
On which platforms can listeners access new episodes?
New weekly episodes release on Spotify alongside Apple, Amazon, and YouTube, following the distribution strategy established during the 2024 renewal.
How large is the podcast’s audience reach?
The show holds more than 18 million followers on Spotify and over 21 million on YouTube. Edison Research ranked it as the top podcast in the US by reach during the second quarter of 2026.