St-Rémy releases limited-edition XO bottle for 140th anniversary
French brandy maker St-Rémy has launched a limited-edition XO bottle designed by French plexiglass artist Pierre Brault to mark its 140th anniversary, The Spirits Business reported. Brault created the design after attending a masterclass with St-Rémy master blender Cécile Roudaut in the brand’s vineyards, aiming to capture the terroir and craftsmanship behind the spirit.
Sundial design reflects brandy history
Brault used a sundial concept inspired by St-Rémy’s sunlit French vineyards to shape the recycled plexiglass artwork. The design seeks to evolve with changing daylight, serving as a metaphor for the brandy’s 140-year history. The release follows a previous collaboration with French visual artist Tomalater. According to Nielsen RMS Great Britain data for the 12 weeks leading to January 3, 2026, that prior collaboration helped St-Rémy XO achieve volume sales growth of 16.2% and a 13.7% increase in value over Christmas in the UK, outperforming the wider brandy category.
Limited edition bottles launch with social media campaign
More than 138,000 bottles of the 140th Anniversary Artist Limited Edition are available globally, with a UK price point of £25 (US$33). Eliza Stevenson, senior brand manager at Rémy Martin UK, noted that standing out on shelves during the competitive Christmas trading period remains essential for market share growth. The product rollout will feature a social media campaign, off-trade activations, and dedicated point-of-sale materials.
Tasting notes and liquid profile
The underlying Cognac blend offers distinct tasting notes of wood and vanilla. Additional flavor profiles include gingerbread, candied apricots, dates, figs, and various nuts.
Frequently asked questions about the release
How many bottles are available globally?
More than 138,000 bottles of the 140th Anniversary Artist Limited Edition have been produced for the global market.
What material was used for the artwork?
Artist Pierre Brault used recycled plexiglass to construct the sundial-inspired design, reflecting the brand’s commitment to sustainability.
How much does the limited-edition bottle cost in the UK?
The anniversary bottle is available in the UK for £25, which equates to approximately US$33.
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