New Herbal Digestive “Campalbino Amaro” Launched in Italy’s Oltrepo Region
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A new herbal amaro, “Campalbino amaro,” has been created by four young entrepreneurs managing the Campalbino farmhouse in Cecima, Pavia province, Italy. The digestive is crafted entirely from herbs adn aromatic plants sourced from the Staffora Valley and surrounding Oltrepo hills. The launch aims to offer a unique alternative to commercially available bitters, emphasizing local ingredients and conventional digestive properties.
The Creation of Campalbino amaro
Luca Meisina, Filippo Prè, Alessandro Volpe, and Daniele Volpe began managing the Campalbino farmhouse in April 2024 and identified a gap in the market for a locally-sourced, distinctive amaro. They sought to create a product that showcased the botanical richness of the Oltrepo region. https://www.oltrepogiovane.it/2024/05/08/nasce-il-primo-digestivo-della-val-staffora-un-amaro-prodotto-interamente-con-erbe-e-piante-aromatiche-del-territorio/
Botanical Composition and Flavor Profile
Campalbino Amaro is an infusion featuring 21 herbs and spices,selected for their digestive and relaxing qualities. Key ingredients include:
* Mint
* Marjoram
* Sage
* Tarragon
* Bay Leaf
* Lavender
* fennel
* Lemon Balm
* Chamomile
* Clove
* Cinnamon
* Star Anise
* Licorice
According to luca Meisina, the recipe was developed through extensive testing and tasting to achieve a balanced flavor profile. The amaro is characterized by a moderate alcohol content and sugar level,designed to highlight the individual plant essences. https://www.oltrepogiovane.it/2024/05/08/nasce-il-primo-digestivo-della-val-staffora-un-amaro-prodotto-interamente-con-erbe-e-piante-aromatiche-del-territorio/
Serving Suggestions and Availability
Campalbino Amaro can be enjoyed at room temperature or chilled, making it a versatile digestive aid. It is indeed currently available for purchase at the Campalbino farmhouse shop. Meisina suggests it as a pleasant end to a meal, capitalizing on the digestive properties of its botanical ingredients. https://www.oltrepogiovane.it/2024/05/08/nasce-il-primo-digestivo-della-val-staffora-un-amaro-prodotto-interamente-con-erbe-e-piante-aromatiche-del-territorio/
The Growing Amaro Category & Local Production
The launch of Campalbino Amaro reflects a broader trend of increasing interest in amari (Italian herbal liqueurs) globally. Consumers are increasingly seeking out artisanal, locally-produced spirits with unique flavor profiles. The Oltrepo region, known for its wine production, is now diversifying into other agricultural products, showcasing the area’s rich biodiversity.