Stay22 Secures $122 Million Investment to Fuel Creator Monetization

Montréal-based Stay22, a content monetization platform, has announced a $122 million minority growth investment led by Summit Partners. The funding, revealed on February 26, 2026, will be used to accelerate global expansion, drive product innovation, and strengthen the company’s infrastructure connecting content creators to commerce opportunities. Summit Partners

Expanding the Creator Economy

Stay22 helps creators, media publishers, and live experience companies monetize their travel and retail content. The platform converts audience engagement into revenue by connecting users to relevant booking options through online travel agencies (OTAs) like Booking.com, Expedia Group, and Tripadvisor. Business Wire

AI-Driven Platform and Growth

Founded and headquartered in Montreal, Stay22 utilizes an AI-driven technology platform to analyze real-time contextual and behavioral signals. This allows the platform to route audiences to the most relevant travel and retail options, improving conversion rates and monetization for its partners. The company experienced significant growth in 2025, expanding into the retail vertical and achieving $80 million in Gross Merchandise Value (GMV). Business Wire

The Growing Creator Market

The investment comes as the global creator economy continues to expand, currently estimated at over $200 billion. Creators and publishers are increasingly influential in consumer travel and purchasing decisions, making platforms like Stay22 crucial for connecting content to commerce. Business Wire

Looking Ahead

With this new funding, Stay22 is poised to further its global reach and develop new offerings within the creator monetization space. The company aims to strengthen its infrastructure and partner ecosystem, solidifying its position as a key player in the evolving landscape of content-driven commerce. The Founders Press