Suitbro, a marketing and communication agency specializing in industrial automation companies, has managed the visibility for the integration of Universal Robots technology at Oliva Torras, a Manresa-based benchmark company in metal-based product manufacturing solutions. The implementation of the UR20-1750 collaborative robot from Universal Robots allowed Oliva Torras to increase the productivity of its welding operators by approximately 50%.
Communication Strategy and Technological Integration
Xavier Alonso, CEO and founder of Suitbro, stated: diseñamos una estrategia de comunicación 360º orientada a reforzar la visibilidad de Universal Robots y acompañar su crecimiento en el mercado, poniendo en valor su aportación a la producción de Oliva Torras.
As a starting point, the agency developed a document for clients of both companies to serve as a framework for understanding the integrated technology and bringing its applications to the market. The strategy also included the production of a teaser distributed through various channels and a concluding video featuring experts from both companies showing the technology in operation.
Samuel Sánchez Fernández, marketing and growth director at Universal Robots, noted: trabajamos con Suitbro desde hace mucho tiempo y se han convertido para nosotros en un socio tecnológico de referencia. Cuentan con el conocimiento de la industria necesario para hacer llegar los mensajes claves al mercado, comunicar con un lenguaje técnico adecuado a nuestros intereses y ayudarnos en nuestro crecimiento.
Production Needs and Workplace Evolution
Oliva Torras faced a specific operational challenge regarding medium-sized parts, requiring a robotic solution that could perform both welding and polishing tasks. To address this, the firm turned to the innovation offered by the UR20-1750 collaborative robot. While technicians cannot access the robotic cell while it is running for safety reasons, they work alongside it in a parallel human-machine collaboration.
Ferran Selga, general director of the Oliva Torras Metal division, pointed out that la introducción del cobot hará que el personal evolucione en su puesto de trabajo. La formación requerida para utilizar estos robots es muy asequible
and confirmed that la utilización de los cobots de Universal Robots nos ha permitido multiplicar la productividad de nuestros operarios de soldadura
.
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